In a deal brokered by J&M Brands, Sanrio, the name behind international icon Hello Kitty, has joined forces with Elephant Parade to create the first-ever collaborative art piece – a stunning 1.5 metre baby elephant statue with a sitting Hello Kitty on top. Elephant Parade warmheartedly welcomes Hello Kitty and her delightful siblings to join […]
Marie Claire UK, the premium beauty and fashion magazine brand, has joined forces with Lifebox, one of Britain’s leading food and wellbeing brands, to launch their debut gift box. The ‘Marie Claire made by Lifebox, Winter Skin Edition’, is priced at £36 and will be available to purchase from www.lifeboxfood.com/marieclaire Justine Southall, Managing Director, Fashion […]
It has been a record-breaking season for the most popular park in Italy, which was awarded with 2 important prizes at the IAAPA Brass Ring Awards, the International Association of Amusement Parks and Attractions Leolandia, the theme park designed for families and children, received 2 Brass Ring Awards as the Best Creative Event (HalLEOween) and […]
Biggest ever BLE as total attendees rise by 4 per cent; 11 per cent increase in online retailers; 2018 dates confirmed – 9-11 October – as show expands to National Hall at Olympia London The total number of attendees at last month’s Brand Licensing Europe (BLE) rose by 4 per cent year […]
Content powerhouse Rainbow has announced details of a new deal with Original Marines – a leading company in children’s clothing for over thirty years – that will see the launch of apparel collections featuring Regal Academy and Winx Club. Winx Club is the global phenomenon that, thanks to a steady stream of fantastic new content, […]