LIMA Global Licensing Industry Survey: Corporate Trademark Sector Hit $54.1B

The Corporate Trademark/Brand sector was the second largest portion of the worldwide licensing business in 2014, generating 22.4% of the global retail sales, which are pegged at US$241.5B. The Corporate Brand sector generated US$2.71B in global royalties for the corporate trademark and brand owners, or 20.2% of the global US$13.42B in overall royalties for the licensing business as a whole. (The percentage of […]

Camomilla Milano: a fashion leader — and now a unique design brand

Maurizio Distefano Licensing, the independent licensing group founded by one of Italy’s best-known licensing experts, has been appointed to manage the licencing campaign for one of the country’s best-loved and most identifiable fashion brands: Camomilla Milano. Founded in 1983 in Milan by the husband-and-wife team of Grazia and Maurizio Belloni, Camomilla Milano is a creative […]

The Licensing Awards 2015: property Category finalists announced

The finalists in all of the Best Licensed Property categories in The Licensing Awards 2015 have been announced. They were arrived at as a result of nominations canvassed from an extensive panel of experienced retailers and licensees. “The finalists in the licensed property categories are a true reflection of the strength of this dynamic industry. The […]

Finalists for The Licensing Awards 2015 have now been revealed for the Product, Retail, and Marketing Communication Awards. The finalists for the Property Awards categories will be announced in early August. The winners will be revealed at The Licensing Awards event on Tuesday 15 September – in The Great Room at London’s prestigious Grosvenor House […]

Volkswagen to debut $280M licensing programme at Brand Licensing Europe

Volkswagen Zubehoer and IMG have grown Volkswagen’s licensing programme in just over three years to retail sales of over $280M, spread across more than 170 licenses worldwide. The exclusive global representation covers all of the Volkswagen brands, but has focused to date on the history, design features and personality of the iconic Beetle, Camper Van […]

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