The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®. The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in […]

Las Vegas Licensing Expo 2015, Juin 9-11th 2015

Las Vegas Licensing Expo 2015, the world’s largest and most influential licensing industry event, is the place where licensors, licensing agents, licensees meet each year to extend their brands into new categories and territories. Organized by UBM Advanstar and sponsored by LIMA, the International Licensing Industry Merchandisers’ Association (LIMA), the Expo is scheduled for June […]

Planeta Junior turns 15 continuing its commitment to new content development

Planeta Junior, a company within the Planeta / De Agostini group and a European leader in developing and marketing children and teen entertainment contents and properties–primarily classic series–is now a European landmark in its business segment, both for the quality and variety of its catalogue and for its ability to create in-house content. Planeta Junior […]

Registration now open for Brand Licensing Europe 2015

Registration is now open for Brand Licensing Europe, the UBM Advanstar organised licensing exhibition, which runs from 13 – 15 October 2015. Visitors can register for free at This year’s show promises another action packed three days, following the 2014 event – the biggest in the show’s 17 year history. Over 7,164 retailers, licensees […]

Mentos® to be represented by Stories in France

After more than 15 years with the Chupa Chups® brand in the European licensing arena, Perfetti Van Melle, third largest confectionary Group in the world, now also develops a dynamic licensing program with its star brand Mentos® To develop this first ever licensing program in France, Mentos® is represented by the Stories who is planning […]

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