Masha and the Bear children’s rides are on their way!

Maurizio Distefano Licensing (MD Licensing), which licences the preschool animation hit Masha and the Bear in Italy on behalf of Ink Global for Animaccord Ltd, has announced another major addition to the exceptionally successful licensing campaign for this enormously popular property. Impronta Designers, a company that creates and plans amusement theme parks, will bring Masha […]

Macson x Chupa ChupsÂź, surprising collaboration

Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa ChupsÂź men’s clothing This exiting collaboration has been revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk. In this fashion show a Chupa ChupsÂź look […]

Shanghai – China Licensing Expo, July, 18th-20th 2017

China Licensing Expo 2017

On July, 18th-20th 2017, Licensing Expo China will take place at NECC, which has been organized by UBM (Las Vegas Licensing Expo organizer) in cooperation with the International Licensing Industry Merchandisers’ Association (LIMA), the world’s leading trade organization for the global licensing industry. Licensing Italia, LIMA Representative in Italy, interviewed Athena Gong, General Manager of UBM China, […]

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