LIMA announced the results of its Third Annual LIMA Global Licensing Industry Survey, quantifying worldwide royalty revenue and accompanying retail sales. According to the report, revenue derived from sales of products and services bearing trademarked names and likenesses of cartoon characters, corporate logos and brands, major sports teams and more totaled an estimated US$262.9 billion […]
With a flourishing fan base that’s continuing to expand with each episode, FremantleMedia is launching a range of licensed products inspired by the American Gods TV series. Based on Neil Gaiman’s award-winning novel of the same name, American Gods premiered in the U.S. on STARZ on April 30, 2017. The TV gods smiled upon the […]
IMG, which also represents CrossFit, Inc. across content, media and live events, will now expand the company’s worldwide presence further through new licensed product categories under the CrossFit® brand. This will include management of CrossFit, Inc.’s existing licensing portfolio, including its exclusive apparel and footwear rights partnership with Reebok. CrossFit, Inc. is the largest gym […]
The German brand management and media company m4e AG has appointed Alicom Licensing as the licensing & merchandising agent for its internationally successful brand “Mia and me” and the latest preschool production “Wissper”. Alicom will develop the Nordic licensing program on both properties and is already in negotiations with Baumhaus Verlag, the children’s book imprint […]
Maurizio Distefano the evolution of Licensing (MDL) and Biplano Licensing, two of the most important licensing companies in Europe, have announced the creation of a strategic alliance. Called BMD Licensing Partners, this joint initiative will bring together the experience and skills of two major players in the European market, with a physical presence in multiple […]