Masha and the Bear take centre stage at Leolandia for 2017

In 2016 Masha and the Bear were the guests of honour. In 2017 they will have a major role. Maurizio Distefano Licensing, which manages licensing for the brand in Italy and Switzerland, has announced that Italy’s enormously popular Leolandia theme park will expand its successful Masha and the Bear area for the 2017 season, with […]

LIMA Mind Mix Milan, March 30th – 31st

LIMA Mind Mix is a two-day executive forum, organized by LIMA, featuring high-level, interactive dialogue  between leading global licensing professionals. In 2016 the inaugural event was held in Berlin and this year Mind Mix will take place in Milan on March 30th and  31st at the PwC headquarter.  Licensing Italia, LIMA Representative in Italy, has […]

Top Toy Trends of 2017 announced at New York Toy Fair

From “dual-use” collectibles and adrenaline-pumping active toys, to awe-inspiring robotics and “movie mania” playthings, the top toy trends of 2017 were announced by the U.S. Toy Industry Association (TIA) at its 114th North American International Toy Fair (February, 17th-21st). “This year’s trending toys reflect the creative force and vitality of the North American toy industry, […]

Mattel wins Toy Of The Year Award for Dc Super Hero Girls™ in the Action Figure Category

NEW YORK – February 21, 2017 – Mattel, Inc. (NASDAQ:MAT), the leading global childhood development and play company, was recognized at the Toy Industry Association’s Toy of the Year (TOTY) Awards ceremony, winning the Toy of The Year Award in the Action Figure category for its DC Super Hero Girls™ Action Figure Assortment, based on […]

Nickelodeon International And Viacom Consumer Products unveil Spongebob Gold Collection at London Fashion Week

To kick off a year-long SpongeBob Gold international campaign, Nickelodeon & Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week. An innovative collaboration with six international designers – Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim – the SpongeBob Gold fashion collection features clothing […]

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