MentosĀ® on wheels!

The Perfetti van Melle group, through its French Licensing agency Stories, has partnered with the French car manufacturer CitroĆ«n on the occasion of a special edition launch of 1200 C1 MENTOSĀ® cars. The car is also available with a convertible version. The CitroĆ«n C1 MentosĀ® is a refreshing new series available in France as of […]

BLEā€™s License This! Competition opens for entries

London 18 July 2016: License This!, the annual competition designed to introduce new properties to licensing, is now open for entries at https://www.brandlicensing.eu. The competition forms part of Brand Licensing Europe (BLE), the largest and most prestigious licensing event in Europe, which is organised by UBM and sponsored by the International Licensing Industry Merchandisersā€™ Association […]

Panini extends contract with m4e on MIA AND ME

Hƶhenkirchen/Munich, July 18, 2016: The Munich-based brand management- and media company m4e AG and Panini Verlags GmbH will renew their longtime and very successful cooperation on the hit TV series ā€žMia and meā€œ for three more years until 2020. As before, the contract includes the monthly ā€žMia and meā€œ magazine and additional special magazine issues, […]

FriskĀ® granted Japan Brand License Award in the ā€œNew Face Licensed Brandā€ category

Perfetti van Melle is pleased to have FriskĀ® among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th ā€“ July 1st in Tokyo. The FriskĀ® brand is synonym for a strong refreshing mint, […]

FriskĀ® granted Japan Brand License Award in the ā€œNew Face Licensed Brandā€ category

Perfetti van Melle is pleased to have FriskĀ® among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th ā€“ July 1st in Tokyo. The FriskĀ® brand is synonym for a strong refreshing mint, […]

āœ–
Subscribe to our newsletter!
Subscribe to our newsletter to get a preview of licensing news and to stay updated on the international initiatives of Licensing International.
Privacy Policy and Newsletter Policy