In a deal brokered by CPLG, global sports brand PUMA has partnered with Sesame Workshop, the organization behind Sesame Street, to introduce a kidâs collection of footwear and apparel inspired by the well-loved characters of the iconic childrenâs show. Everyday is a sunny day when youâre laughing and learning with the Sesame Street friends. Featuring […]
Antonella Ceraso joins Planeta Junior as Country Manager for Spain and Portugal. University of Calabria Economics graduate, Antonella has worked for over ten years in the licensing and brands sectors, with career highlights including her experience Country Manager at Rainbow where she was responsible for developing the business in Europe, the US and Latin America, […]
From collections featuring the most celebrated Super Heroes in history, Batman and Superman, to a new universe with DC Comicsâ most iconic female Super Heroes, Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, took to the skies with a super-powered showcase during the Toy Fair 2016 season, including International Toy Fair Nuremberg (January […]
Lisa Marks Associates, Inc. (LMA) has been appointed the North American licensing agency for Chupa ChupsÂź, extending the Perfetti van Melle Groupâs relationship with LMA beyond the current MentosÂź representation. Chupa ChupsÂź is the worldâs most popular lollipop brand and the 5th largest confectionary brand worldwide. Today, around five billion Chupa ChupsÂź are consumed each […]
Innovation, information, and interactions â the Spielwarenmesse presented retailers with a broad programme and was able take into particular account their desire for genuine product innovations. The ratings of what was on offer there were higher than ever before. A total of 71,000 trade visitors (2015: 70,084) from 125 nations appreciated the creative ideas of […]