The Gang from DreamWorks Animationā€™s Madagascar Enter the Real World to Help PHB Care for Childrenā€™s Oral Hygiene

PHB, a pioneering company in the research and development of oral hygiene products, has released a new range of franchise-inspired products starring the unforgettable leading characters of DreamWorks Animationā€™s Madagascar, to encourage children to care for their teeth and gums from a young age. The companyā€™s collaboration with Planeta Junior confirms PHBā€™s responsibility and commitment […]

MENTOSĀ® & CHUPA CHUPSĀ® for PANTONEĀ® COLORWEAR

Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ā€˜n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: MentosĀ® and Chupa ChupsĀ®! Oozing with colour […]

The Brand & Lifestyle Licensing Awards Debut

The very first ever Brand & Lifestyle Licensing Awards have been launched by Max Publishing. Set to break new ground in recognising the dynamism and growth of brand licensing, these annual awards will reward excellence in brand licensed merchandise, IP management as well as retail execution. Launched by Max Publishing (which has a pedigree in […]

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