Pea & Promoplast comes to BLE

New brand identity, new logo, new toy line and new deals are strong focus at stand F180

Pea & Promoplast is getting ready for a busy BLE. This multi-sector group with international reachis a global leader in collectibles, promotions, toys, entertainment, and loyalty programmes.

Visitors to stand F180 can hear more about the company’s multi-category work for partners and clients all over the world, as well as its brand-new logo, international growth, and major announcements relating to its work in the toy field.

Pea & Promoplastis made up of four divisions:

Promotion & Loyalty is offered as a dedicated service to clients. Each project is developed by Pea & Promoplast’s staff of illustrators, creatives, engineers and accountants.

The Collectible & Kiosk division offers timely, turnkey projects producing partworks and multichannel editorial content for major global publishers. The company has distributed successful brand and licensing projects across Europe, the Middle East and South America.

Toys & Licensing comprises original, high-output toy lines for clients, working with major brands and partners worldwide. Focusing on creating its own IP, the company covers all distribution channels (including kiosks and high street retail) and continually seeks new partners and new retail outlets to work with.

Innovative Projects is, as its name suggests, future-facing and technology-focused, incorporating new technologies, complex mechanical devices, the unboxing craze, and original visual merchandising of projects with such major clients as Ferrero. This is also a sector that will lead the way in environmental awareness, strongly emphasising projects and product that makes use of recycling plastics and reusable or biodegradable materials.

Each division develops international projects across multiple distribution channels in multiple territories. All strategic activities are covered – from design, development and production of promotional mechanisms, license management and positioning to logistics and distribution. In addition, each focus is supported by in-depth research, concept creation, design and development – and all areas are coordinated under a single strategy.

As well as offices in Italy, the company has been serving markets in Asia since 1986 through its Hong Kong office, which directly monitors production process management and control methods.

This is a major opportunity to meet a global leader in its field, to find out more about its innovative work in numerous sectors that massively influence brand awareness and to catch up on some significant new announcements.

Gianluca Aprile CEO, Pea & Promoplast, says: “In the 12 months since we launched our toys division we have already signed some important deals with some of the main global toy players. Join us at BLE stand F180 to find out more about the very big news from this division and about the growing roster of projects across all the Pea & Promoplast departments.”

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