Perfetti van Melle and Beanstalk/g.l.a.m. extend cooperation on Chupa Chups® in Germany
Cooperation extended beyond the non-food categories in GAS
Global confectionery manufacturer, Perfetti Van Melle, announced that it is further expanding its presence across the German speaking region through extending their partnership with merchandising and licensing agency, g.l.a.m. for Chupa Chups®.
Based on the positive development of the existing cooperation in selected food categories, Beanstalk and Chupa Chups®’ brand owner, Perfetti van Melle, have entrusted g.l.a.m. also with the licensing of the lifestyle brand in manifold non-food categories.
Christine Cool, Licensing Area Manager for Chupa Chups® at Perfetti van Melle says: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups®´ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas“.
Kristin Ehring, Director Sales and Accounts at g.l.a.m. adds: “We are delighted about the additional opportunities in the representation of Chupa Chups®. The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups® in GAS. The absolute unique brand design, the comprehensive artwork for a great variety of lifestyle categories combined with the extremely high recognition value offers great licensing opportunities. Therefore, we are confident to build a successful licensing programme for the Chupa Chups ® brand in all categories available”.
Next November 7th g.l.a.m will present the Chupa Chups brand at Lima’s Licensing Market 2017, a one day networking event in Munich, an ideal opportunity for the licensing sector to discover the brand’s latest artwork and partnership opportunities with this fun sweet sexagenarian brand.