PUMA DEBUTS NEW SESAME STREET LINE FOR SPRING-SUMMER ‘16
In a deal brokered by CPLG, global sports brand PUMA has partnered with Sesame Workshop, the organization behind Sesame Street, to introduce a kid’s collection of footwear and apparel inspired by the well-loved characters of the iconic children’s show.
Everyday is a sunny day when you’re laughing and learning with the Sesame Street friends. Featuring the colourful furry cast of characters, the PUMA x Sesame Street collection includes footwear styles from the PUMA archive in mini versions, available for boys and girls from age 1 to 12 years.
The PUMA Suede model comes in four renditions that feature furry red Elmo, fuzzy blue Cookie Monster, scruffy green Oscar the Grouch and best friends Bert and Ernie.
The Basket Classic model gets monsterised with the Basket Sesame Street Furry Kids while the PUMA Running classic, the ST Runner, comes alive with oggly eyes and friendly smiles.
Even the smallest feet are covered with the crib Sesame Street infant bootie for babies from 3 months to one year!
The apparel collection for boys and girls from age 2 to 12 years includes tees, sweat pants, sweat jackets, crew sweats, bermudas and leggings. Completing the collection are accessories perfect for school days or play dates – backpacks, play sacks and water bottles. All decked in playful designs featuring the Sesame Street crew.
The PUMA x Sesame Street collection is available now in PUMA stores, on PUMA.com, and select kid’s stores globally and another collection is planned for Autumn Winter this year.