Rainbow and Juventus come together in Russia

Brands

Entertainment specialist Rainbow Group has released details of a major new collaboration with Italian football giant Juventus – with Rainbow signing a deal to act as the club’s agent for consumer products rights across Russia and CIS.

Italy’s greatest football team, best known for their black and white jersey, is the longest sports property ownership of 94 + years, by Agnelli Family since 1923. In 120 years, Juventus is the first club in football history to win all trophies, including 35 Italian Scudetto, 2 Uefa Champions League, 2 Intercontinental Cup, 3 Uefa Cup. The club’s underlying purpose is to provide supporters with the highest level of enjoyment possible by continuing a winning tradition that has been established during a glorious history. As a result, Juventus is one of the world’s most famous and best – loved clubs, with a huge fanbase within Russia and CIS.

This new deal brings together two of the biggest names in Italy, as Rainbow also has a global reach as a multi-faceted entertainment powerhouse responsible for establishing and licensing some of the biggest brands in the world.

“We are incredibly excited about this new collaboration as Juventus is an iconic football club with growing presence in Russia and CIS which could be boosted by Rainbow experience in Licensing in these territories,” says Matteo Olivetti Head of CP Sales of Rainbow. “This gives us a very solid platform to build on and we will be using our knowledge and experience of these territories to build a strong licensing programme that takes in a wide variety of categories.”

“This agreement with a relevant partner such as Rainbow represents a further strategic step in the creation of an international network of licensing agents representing Juventus in the world,” says Luca Montesion, Licensing manager of Juventus FC “Thanks to Rainbow’s expertise in the Russian and CIS market, we are looking forward to exploring new opportunities and we are working closely together to develop a wide range of products to meet the needs of our fans as well as football enthusiasts in those territories”.