Licensing Italia is committed to promote licensing training activities for the Italian market through meetings, seminars, events and through dedicated areas on the portal www.licensingitalia.it
Licensing & Upgrading – Corso di Alta Formazione di Poli.design
Licensing Italia is the sponsor of the Advanced Learning Course of Poli.design – Consortium of Politecnico di Milano, Licensing & Upgrading.
The Advanced Learning Course Licensing & Upgrading, now at its second edition, examines the variables essential to starting and managing a licensing process in luxury field, facing the increasingly tight relationship with the activities of Brand Extension, contract until merchandising. areas and activities now interconnected with a common goal: make the business grown through many brands applications always with positive result.
The course allows, through 6 modules, to embrace the issues necessary for a good Licensing Manager through the deepening of information belonging to contexts related to planning, communication and distribution.
The Licensing Manager not only takes care of the formal design and technology of a product, but has to assumed an integral role in all phases of the cycle: production,distribution, communication. Licensing, in fact, is not just to license their own brand, but also brand extensions, merchandising and contract as designed could also be extended to other sectors or to other markets, their brands.
Tel. +39 02 2399 5864
Fax +39 02 2399 7217