Spielwarenmesse: Five outstanding innovations receive coveted ToyAwards

Prestigious awards evening at Opening Ceremony

A magic piano, detailed theme sets, an enchanting underwater world, fun with an innovative quiz and a smart educational toy

The presentation of the ToyAwards was the main highlight of the official Opening Ceremony, marking the start of the 70th Spielwarenmesse (30.1.-3.2.2019). Awarding the coveted accolades for the 16th time, Spielwarenmesse eG once again paid tribute to outstanding, innovative products in four age-specific categories and a new Startup group. The Baby & Infant category saw the award go to the Magic Touch PianoTMMusical Toy from Hape International and Kids II. In the PreSchool category, BRUDER Spielwaren clinched first place with its bworld theme sets. Whereas in the SchoolKids category, the Magical Mermaid World from PLAYMOBIL emerged as the winner, the quiz game kNOW! from Ravensburger Spieleverlag celebrated victory in the Teenager & Adults segment. In the Startup category, Shenzhen Bell Creative Science and Education came out on top with Mabot.

The ToyAwards rank among the most important accolades in the industry. A jury of 16 experts – comprising international trade representatives, market researchers, educationalists, scientists, a blogger and a toy safety expert – selected the five winners from a total of 838 entries (2018: 643). To win, the products had to score exceptionally well in the categories fun factor, originality, safety, potential success at retail, workmanship & quality as well as accessibility of the product concept.

Category Baby & Infant (0-3 years)

Magic Touch PianoTM Musical Toy, Hape International and Kids II

The Magic Touch PianoTM from Hape International and Kids II is the ideal way to introduce toddlers to the world of music. Made of high-quality wood, this piano features magic touch technology without any buttons. The finger warmth of gentle touch is enough to generate music from the toy. The toy also plays entire melodies all by itself. The jury concluded: “The piano encourages the early learning of music among toddlers.”

Category PreSchool (3-6 years)

bworld theme sets, BRUDER Spielwaren

The worlds of the bworld theme sets by BRUDER Spielwaren invite preschool children to take part in lengthy role-playing games, while at the same time introducing them to various kinds of jobs. Sturdy wall panels and true-to-life details represent, for example, a hospital or car repair shop. There are endless play possibilities, since the various worlds can be combined with each other. “The realistic play worlds are still just as exciting for older children,” stated 
the jury.

Category SchoolKids (6-10 years)

Magical Mermaid World, PLAYMOBIL

The beautifully shaped Magical Mermaid World from PLAYMOBIL opens up a fabulous underwater world. The enchanting details – such as an electric opening shell, exotic aquatic plants and imaginative carriages for the characters – come in delicate pastel colours. It’s just perfect for role-playing games, and thanks to her hinged fin, the mermaid can even stand up. A ball track made up of plants forms the centre of this world. “A fantastic system toy with a well-rounded concept,” praised the jury.

Category Teenager & Adults (10 years and older)

kNOW!, Ravensburger Spieleverlag

Ravensburger Spieleverlag‘s quiz game kNOW! combines a board game with digital innovation. The incorporation of the free Google Assistant ensures that the game always has current questions along with the right answers. This concept also won over the jury: “It holds the promise of cross-generational quizzing fun for the whole family.”

Category Startup

Mabot, Shenzhen Bell Creative Science and Education

Simple and available in a handful of colours, the disassembled Mabot parts come neatly arranged in their box. Once assembled, by following the instructions or own ideas, the robot quickly unfolds its limitless play options. It can be combined with an app on a smartphone or tablet and guided around the home. A second app introduces kids to basic coding skills. The jury’s rationale: “A great educational toy that grows with the child!”

The winners of the ToyAwards are all on show in a compact display at the TrendGallery in Hall 3A. The selection reflects the huge spectrum of ideas presented at the Spielwarenmesse across all product groups.


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