Tag Archives: BLE

BLE’s License This! Competition opens for entries

London 18 July 2016: License This!, the annual competition designed to introduce new properties to licensing, is now open for entries at https://www.brandlicensing.eu. The competition forms part of Brand Licensing Europe (BLE), the largest and most prestigious licensing event in Europe, which is organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association […]

Leading names discuss future licensing growth strategies for first time at BLE

Bruno Schwobthaler, Senior Licensing Executive and author of Licensing for Growth, will lead a panel of experts to address winning licensing strategies, and examine where future growth will come from, on Wednesday 14thOctober at 11.30am in the Brands & Lifestyle Theatre. Schwobthaler will chair the panel consisting of Hilary Plummer, Licensing Director for LEGO; Fredda […]

Finalists announced for BLE’s License This! Competition 2015

The finalists are: •         Natu Natu, presented by Fran Bravo – an eco-friendly, cross-media project which features small, fantastic creatures and aims to help promote a more ecological way of life. •         OiDroids, presented by Jonathan Klemenz – pop-out and build collectable cardboard robot toys, aimed at the pocket money sector, each with quirky detail […]

Volkswagen to debut $280M licensing programme at Brand Licensing Europe

Volkswagen Zubehoer and IMG have grown Volkswagen’s licensing programme in just over three years to retail sales of over $280M, spread across more than 170 licenses worldwide. The exclusive global representation covers all of the Volkswagen brands, but has focused to date on the history, design features and personality of the iconic Beetle, Camper Van […]

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