Tetris® ushers in 35th anniversary year with plans to grow branded consumer product lineup worldwide
Brand Fresh Management (US), LDI (Israel), SAGOO (France) and Tycoon (Mexico) Join Tetris Brand’s Global Licensing Network
It’s the iconic brand known for fostering a “we all fit together” lifestyle among fans of all ages, genders and backgrounds across the globe.
For 2019, the Tetris® brand is marking its milestone 35th anniversary with plans to introduce all kinds of new and unique games, apparel, toys, lifestyle goods and more throughout the year and beyond in markets worldwide that will appeal to the brand’s massive, dedicated fan base. To achieve this, The Tetris Company today announced the continued expansion of its global merchandise licensing agent network with new partners in the United States, Israel, France and Mexico.
“The Tetris brand has reached an amazing 35 years as one of the most renowned video game brands of all time, and is today as popular, if not more so, than ever before among fans worldwide. We’ve been hard at work to make this an incredible celebratory year, and I’m excited over the many new Tetris-branded merchandise products and experiences that we’ll be revealing throughout the months ahead,” said Maya Rogers, President and CEO of Blue Planet Software, the sole agent for the Tetris brand. “A key part of our strategy for continued innovation of the Tetris brand is working with an ever growing lineup of the industry’s top licensing agents around the world. We’re looking forward to working with Brand Fresh Management, SAGOO, Tycoon and LDI moving forward.”
New Tetris Merchandise Licensing Agents
The Tetris Company works with a growing network of merchandise licensing agents as part of its strategy to bring unique, high-quality Tetris-branded products and experiences to markets worldwide. New agents include:
- Brand Fresh Management LLC (United States): As a diverse and nimble licensing and business development agency, Brand Fresh Management focuses on transforming and accelerating consumer brands.
“Beyond its premier status as a digital game, Tetris is in the zeitgeist of pop culture so it’s an exciting time to come on board as the U.S. agency for consumer products. It’s a brand with a fanbase across multiple generations who love Tetris not only for the fun game play but for its positive message about how we all fit together. I count myself as one of the biggest fans!” said Janice Ross, Managing Partner, Brand Fresh Management.
- LDI (Israel): As one of the largest licensing agencies in Israel, LDI represents companies, such as WB, Mattel, Cartoon Network, Sanrio and Live Nation. The company will serve as the licensing agent for the Tetris brand in Israel, the Gaza Strip and the West Bank.
“The gaming licensing world is a growing phenomenon. Therefore, we are thrilled to work with Tetris, the pioneer gaming icon that we envision as a lifestyle brand, which is perfect for home décor, fashion, stationery and more,” said Tal Degani, commercial category manager at LDI.
- SAGOO (France): As an independent agency who represents licensing and merchandising rights of tremendous music, artists or entertainment brands and properties in France, Europe and worldwide, Sagoo showcases a high-profile portfolio of licenses, offering brands strong content, visibility and great opportunities of business development in various product categories.
“We are really proud to be representing the iconic Tetris brand as it turns 35 in the French market, and will use Sagoo’s unique blend of passion, creativity and expertise for the benefit of this premium brand’s licensing programs,” said Veronique Pichon, President of Sagoo.
- Tycoon (Mexico): With almost 3 decades of experience working with premium Entertainment & Lifestyle brands, Tycoon is today the largest licensing network in Latin America. With offices in Mexico, Brazil, Colombia, Ecuador, Chile, Peru, Costa Rica & Argentina, Tycoon offers fully integrated licensing services, from brand development to category management & retail, and represents the most professional and passionate licensing praxis in the region.
“We are delighted to welcome Tetris to our roster of prodigious brands, those which shape the history of gameplay,” says Elias Fasja, President of Tycoon. “Tetris brings a fresh and whimsical lifestyle-ish edge to our gaming portfolio, and speaks to the growing interest for gaming brands in retail. Beginning with Mexico, we are keen to be part of the 35th Celebration and help Tetris reward Latin American fans with amazing new products!”