Tezenis launches a new colorful spring collaboration with Chupa Chups®
Chupa Chups® never stops to amaze its lovers. After thousands of fun, sweet, and playful collaborations, now it’s time for something really cheeky. Not just a simple licensing agreement but a partnership that combines the best values and know-how of the two brands. A 360° project that will involve consumers at multiple levels with targeted communication strategies.
The new capsule collection realized by Tezenis, the Italian leading underwear brand, is something really fresh and eye-catching, cool garments for an extremely on-trend look.
The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans. A collection for those who want to express their ‘out of the box’ style, no matter the occasion.
The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East. Barcelona – Chupa Chups® home town – Lisbon, London, Milan, Rome and Verona – Tezenis home town – will also host a big party event in their flagship stores. Do not miss the chance to grab your favorite Chupa Chups® flavor enjoying this #foreverfun capsule collection.