WildBrain CPLG launch line friends pop-up with Bravado

Following the hugely successful BT21 London pop-up store in May, WildBrain CPLG has joined forces with Bravado for a second time to execute a pop-up store

Following the hugely successful BT21 London pop-up store in May, WildBrain CPLG has joined forces with Bravado, Universal Music Group’s industry leading merchandise and brand management company, for a second time to execute a pop-up store, featuring widely loved character IPs from global brands LINE FRIENDS, BROWN & FRIENDS and BT21.

The pop-up store will take place in Camden, London over three weekends in November, the first of which took place this weekend, plus 23rd – 24th November and 30th November – 1st December, and will showcase a wide selection of product for both BROWN & FRIENDS and BT21, a new character IP loved by millennials worldwide.

The extensive product range will include apparel, accessories, homeware, gifting and stationery developed by Bravado, and also feature ranges from a number of licensees with some products designed exclusively for the event to completement Bravado’s lines.

The pop-up will also have various experiential elements, including photo opportunities and product demonstrations throughout each weekend, allowing customers to fully immerse themselves and engage with the brands.

Bravado’s BT21 pop-up store in May saw over 12,000 people through the doors, across six days. Customers were incredibly excited to get their hands on exclusive, limited edition merchandise of LINE FRIENDS’ BT21 previously unavailable in the UK, and which sold out during the course of the event!

Stacy Scimia, UK Category and Retail Director, at WildBrain CPLG, said: “Leading into the Christmas gifting period, we think it will be great timing to bring new and exclusive products to this extremely engaged fanbase.”

David Boyne, Managing Director at Bravado UK, said: “We are delighted to be working with WildBrain CPLG and LINE FRIENDS again and look forward to recreating another incredible Pop Up experience.”

 

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