{"id":10285,"date":"2017-10-05T18:14:24","date_gmt":"2017-10-05T16:14:24","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=10285\/"},"modified":"2017-10-05T18:14:24","modified_gmt":"2017-10-05T16:14:24","slug":"xilam-serves-restaurant-deal-for-italys-old-wild-west","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/xilam-serves-restaurant-deal-for-italys-old-wild-west\/","title":{"rendered":"Xilam serves up restaurant deal for Italy\u2019s Old Wild West"},"content":{"rendered":"<p>Xilam, the award-winning French animation production company, has signed a deal with Grani &amp; Partners S.p.A. to provide Italian burger and steak house, Old Wild West, with <strong><em>Oggy &amp; the Cockroaches<\/em><\/strong> 3D figurines, which will be included in their children\u2019s meal options.<\/p>\n<p>Brokered by Xilam&#8217;s Italian licensing agent Discovery Kids, the deal will run from October 2017 and will be available in more than 160 Old Wild West restaurants across Italy. <strong><em>Oggy &amp; the Cockroaches <\/em><\/strong>figurines will come in four different varieties and will be based on season 5 (<em>Oggy through the Ages<\/em>) of the show.<\/p>\n<p>Marie-Laure Marchand, SVP Global Consumer Product &amp; Media Distribution Asia-Pacific, USA and UK, says: \u201cSeason 5, the latest season of <strong><em>Oggy &amp; the Cockroaches<\/em><\/strong><em>, <\/em>is bursting with potential for promotional opportunities, so we\u2019re delighted to partner with Old Wild West in Italy \u2013 the first restaurant chain promotion based on the new &nbsp;season. There\u2019s even more fun in store for young diners at Old Wild Wests across Italy with their favorite characters from the show joining them for meals.\u201d<\/p>\n<p>This deal strengthens Xilam\u2019s licensing activity with the following categories; collectible toys, toys and games, publishing, apparel, food, meets and greets, accessories, and health and beauty.<\/p>\n<p>The deal also adds to Xilam\u2019s growing presence in Italy, where Discovery Italy\u2019s kids\u2019 channel K2 will launch season 5 of <strong><em>Oggy &amp; the Cockroaches <\/em><\/strong>this month.<\/p>\n<p>First aired in 1998, <strong><em>Oggy &amp; the Cockroaches<\/em><\/strong> is distributed in more than 160 countries around the world and is watched in 600 million homes. The new season premiered at the end of August 2017 on French channel Gulli, following a 57% jump in average ratings on June 30th when the first eight episodes previewed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-10286\" src=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/10\/Xilam-Oggy-Rome.jpg\" alt=\"\" width=\"665\" height=\"403\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xilam, the award-winning French animation production company, has signed a deal with Grani &amp; Partners S.p.A. to provide Italian burger and steak house, Old Wild West, with Oggy &amp; the Cockroaches 3D figurines, which will be included in their children\u2019s meal options. Brokered by Xilam&#8217;s Italian licensing agent Discovery Kids, the deal will run from [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-10285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xilam serves up restaurant deal for Italy\u2019s Old Wild West - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Xilam has signed a deal with Grani &amp; Partners S.p.A. to provide Italian burger and steak house, Old Wild West, with Oggy &amp; the Cockroaches 3D figurines,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/xilam-serves-restaurant-deal-for-italys-old-wild-west\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xilam serves up restaurant deal for Italy\u2019s Old Wild West - 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