{"id":10362,"date":"2017-10-12T17:19:47","date_gmt":"2017-10-12T15:19:47","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=10362\/"},"modified":"2017-10-12T17:40:46","modified_gmt":"2017-10-12T15:40:46","slug":"ioguis-crowned-license-this-winner-at-ble-2017","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ioguis-crowned-license-this-winner-at-ble-2017\/","title":{"rendered":"Ioguis crowned license this! Winner at ble 2017"},"content":{"rendered":"<h3>Spanish brand Ioguis was voted the ninth winner of the annual License This! competition, held this afternoon at Brand Licensing Europe (BLE) 2017.<\/h3>\n<p>Held in front a panel of esteemed judges, this year\u2019s final was a straight head to head battle between British art and design studio Deckled Edge and Spanish children\u2019s brand Ioguis. Ioguis will win a stand at Brand Licensing Europe 2018.&nbsp;<\/p>\n<p>Spanish brand Ioguis are five illustrated friends who live in the woods and meet a yoga master who teaches them the philosophy of yoga through games, postures and wisdom. The story has been designed to invite children to learn how to handle their emotions and habits and encourage them to practice yoga.<\/p>\n<p>Florencia Kohan, Creative Director of Ioguis, said: &#8220;I feel pretty emotional and very happy to have won License This! Winning this award and being able to come back next year with a stand at BLE 2018 will be a very important step in growing the brand and helping to position it across new sectors.&#8221;<\/p>\n<p>Sam Ferguson, Licensing, Jazwares and one of this year\u2019s judges, added:&nbsp;\u201cThe mindfulness and the element of yoga, and installing it in a pre-school property the way they have, just feels lovely. It\u2019s truly shocking when you read about children suffering with stress at such a young age so this brand\u2019s ethos is great.\u201d<\/p>\n<p>As of the licensing potential of Ioguis, Sam said: \u201cThe licensing potential of the brand is huge \u2013 as a global toy manufacturer, I can already envisage how the toys will look based on the designs and the characters.\u201d<\/p>\n<p>Launched in 2009, License This! was introduced by BLE to give unlicensed brand and image owners the opportunity to enter the licensing market, currently worth $262.9 billion globally.<\/p>\n<p>This year\u2019s judges were:<\/p>\n<ul>\n<li>Kelvyn Gardner, LIMA UK<\/li>\n<li>Sam Ferguson, Jazwares<\/li>\n<li>Jane Evans, JELC<\/li>\n<li>Dan Grant, Danilo<\/li>\n<li style=\"text-align: left;\">Clare Piggott, Larkshead Media&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n<p>Brand Licensing Europe is the definitive event for the licensing industry in Europe. The 19<sup>th<\/sup> annual event took place in London this week from 10-12 October.<\/p>\n<p class=\"jetpack-slideshow-noscript robots-nocontent\">This slideshow requires JavaScript.<\/p><div id=\"gallery-10362-1-slideshow\" class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" data-trans=\"fade\" data-autostart=\"1\" data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Jane-Evans-Sam-Ferguson-Kelvyn-Gardner-Florencia-Kohan-Dan-Grant-Clare-Piggott.jpg&quot;,&quot;id&quot;:&quot;10368&quot;,&quot;title&quot;:&quot;Jane Evans, Sam Ferguson, Kelvyn Gardner, Florencia Kohan, Dan Grant, Clare Piggott&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Jane Evans, Sam Ferguson, Kelvyn Gardner, Florencia Kohan, Dan Grant, Clare Piggott&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Kelvyn-Gardner-MD-LIMA-UK-Florencia-Kohan-Creative-Director-of-Ioguis-Jenny-Purves-Brand-Manager2.jpg&quot;,&quot;id&quot;:&quot;10370&quot;,&quot;title&quot;:&quot;Kelvyn Gardner, MD, LIMA UK; Florencia Kohan, Creative Director of Ioguis; Jenny Purves, Brand Manager,%2&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Kelvyn Gardner, MD, LIMA UK; Florencia Kohan, Creative Director of Ioguis; Jenny Purves, Brand Manager&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spanish brand Ioguis was voted the ninth winner of the annual License This! competition, held this afternoon at Brand Licensing Europe (BLE) 2017. Held in front a panel of esteemed judges, this year\u2019s final was a straight head to head battle between British art and design studio Deckled Edge and Spanish children\u2019s brand Ioguis. Ioguis [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[2],"class_list":["post-10362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ioguis crowned license this! 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Winner at ble 2017 - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Spanish brand Ioguis was voted the ninth winner of the annual License This! competition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/ioguis-crowned-license-this-winner-at-ble-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-12T15:19:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-12T15:40:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/10\/CS-ioguis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"291\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleonora Cerioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Cerioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/ioguis-crowned-license-this-winner-at-ble-2017\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/ioguis-crowned-license-this-winner-at-ble-2017\/\",\"name\":\"Ioguis crowned license this! 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