{"id":10639,"date":"2017-10-26T08:54:50","date_gmt":"2017-10-26T06:54:50","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=10639\/"},"modified":"2017-10-26T09:49:31","modified_gmt":"2017-10-26T07:49:31","slug":"lima-licensing-market-velocity-and-dynamics-discussed-at-house-of-commons","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/lima-licensing-market-velocity-and-dynamics-discussed-at-house-of-commons\/","title":{"rendered":"LIMA Licensing: Market velocity and dynamics discussed at House of Commons"},"content":{"rendered":"
\n

From: www.licensing.org<\/a><\/h3>\n

With new content available at an ever-quicker pace companies are working against rapidly compressing deadlines to deliver products that once took months, even years to reach retail, industry executives said during LIMA\u2019s annual seminar at House of Commons in London on the occasion of BLE 2017.<\/h3>\n

With the tighter delivery cycles driven by a constant flow of IP, some companies are shifting to a \u201cmixed bag\u201d of product offerings, with some designed to meet sudden upswings in demand via ecommerce and others destined to be exclusives at retailers, Fashion UK CEO Gurdev Mattu<\/strong> said. And content suppliers have moved from total focus on 22-minute TV episodes to a potpourri of lengths and formats for platforms ranging from YouTube to retailers\u2019 in-store video networks, said Cartoon Network VP Peter Yoder<\/strong>.<\/p>\n

\u201cAgility is a key factor now<\/strong> as is finding partners that are a little bit more nimble to create something,\u201d Yoder said. \u201cEven the biggest of the big companies are starting to understand that you can\u2019t take two years to create [product], and even industries like toys, which were slower to evolve, are starting to change. It is creating a much more condensed cycle from the time of development to actually hitting the shelves.\u201d<\/p>\n

The faster pace is resulting in ecommerce retailers gaining an expanded foothold and harkens back to the shifts that came when big box retailers \u2013 Target, Walmart, Best Buy, Circuit City, Toys R Us and others \u2013 began moving in on the turf of local and regional retail chains 20 years ago, said Buzzfeed\u2019s Eric Karp<\/strong>.<\/p>\n

\u201cPeople are working in a more compressed cycle<\/strong> and there is some much more money in licensing now at retail so the issues of distribution will probably get solved much faster,\u201d Karp said. \u201cRight now everyone is sharing information in much shorter time frames than existed even a few years ago. I don\u2019t think it is shifting dollars from bricks and mortar to ecommerce.  Everyone is buying more so there more money to be made once it is all figured out. I think the doom and gloom [about brick and mortar] is somewhat misplaced.\u201d<\/p>\n

The changes are presenting both challenges and opportunities as licensees are being forced to seek out new content sources for products that may have been overlooked in the past, Finsbury Managing Director Lawrence Trist said<\/strong>.<\/p>\n

\u201cYou have retailers in the UK desperately trying to find revenue streams beyond the traditional,\u201d Trist said. \u201cIt is hard for them so they are always looking for something that is a bit more exciting and licensing can fill that void.\u201d<\/p>\n

The rise of the Internet hasn\u2019t been without risks. A growing number of websites are offering user-generated products some of which aren\u2019t licensed and must be policed regularly. But there is a \u201cfine balance\u201d that needs to be struck since licensors don\u2019t want discourage fan engagement and creativity, BBC Licensing Director Rikesh Desai<\/strong> said.<\/p>\n

https:\/\/www.licensing.org\/inside-licensing\/market-velocity-and-dynamics-discussed-at-house-of-commons\/?utm_source=LIMA+Full+Database+%5BUpdated+Weekly%5D&utm_campaign=f329500891-EMAIL_CAMPAIGN_2017+-+Inside+Licensing&utm_medium=email&utm_term=0_ec0e484a60-f329500891-397379773<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

From: www.licensing.org With new content available at an ever-quicker pace companies are working against rapidly compressing deadlines to deliver products that once took months, even years to reach retail, industry executives said during LIMA\u2019s annual seminar at House of Commons in London on the occasion of BLE 2017. With the tighter delivery cycles driven by […]<\/p>\n","protected":false},"author":6,"featured_media":10640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-10639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"\nLIMA Licensing: Market velocity and dynamics discussed at House of Commons - Licensing Italia<\/title>\n<meta name=\"description\" content=\"With new content available at an ever-quicker pace companies are working against rapidly compressing deadlines to deliver product that once took months\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/lima-licensing-market-velocity-and-dynamics-discussed-at-house-of-commons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIMA Licensing: Market velocity and dynamics discussed at House of Commons - 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