{"id":11374,"date":"2018-01-23T17:38:25","date_gmt":"2018-01-23T16:38:25","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=11374"},"modified":"2018-01-23T17:36:21","modified_gmt":"2018-01-23T16:36:21","slug":"strong-licensing-presence-reflected-in-products-and-promotions","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/strong-licensing-presence-reflected-in-products-and-promotions\/","title":{"rendered":"Spielwarenmesse 2018: LIMA partnership extended to LicensePreview"},"content":{"rendered":"<h3><span class=\"s2\">Strong licensing presence reflected in products and promotions.&nbsp;<\/span><span class=\"s2\">Licensed toys are showing ever more potential for both trade and industry. <\/span><\/h3>\n<h3><span class=\"s2\">Visitors, flocking to the <strong>Spielwarenmesse from 31 January to 4 February 2018<\/strong>, will be given an extensive insight into the latest international licensing trends and innovations along with a plethora of valuable knowledge about this lucrative sector. <\/span><\/h3>\n<p><span class=\"s2\">The long-term partnership with the International Licensing Industry Merchandisers\u2019 Association (LIMA) provides licensors and licensees with a central point of contact, whilst giving rise to a new presentation format \u2013 the LicensePreview.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><strong>The LicensePreview at the Spielwarenmesse gives LIMA members the opportunity to invite selected business contacts to view their licenses in private rooms offering an exclusive atmosphere<\/strong>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Among them are top studios like CPLG (Paramount Pictures), Fox Consumer Products and NBC Universal. This marks the continued evolution of the partnership between the Spielwarenmesse and LIMA which was forged in 2017. In addition, the licensing association is once again returning to its stand in the foyer of Hall 12.0. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><strong>LIMA\u2019s head, Charles Riotto, on the other hand, is holding a presentation at the Toy Business Forum on 31 January at 14.45 pm on the topic of \u201cWorldwide Trends in Licensing\u201d<\/strong>.&nbsp;<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Licensing is quite literally everywhere at the Spielwarenmesse, with exhibitors presenting the innovations of well-known licensors across all product groups. These trends and products give buyers and retailers a broad and international overview of the market. Walking acts of well-known and new characters as well as attractive advertising features provide cool photo opportunities. These include a life-size toy box, marking the 50th anniversary of Hot Wheels from Mattel, located outside Entrance Mitte as well as the LED Wall, featuring images from NBC Universal. The Walt Disney Company is unveiling an exhibition on \u201c10 Years Marvel Cinematic Universe\u201d in the tried-and-trusted special area inside Entrance Mitte.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Licensed products are highlighted in the TrendGuide, helping visitors to find their bearings more easily. The free printed guide is available, among others, from the Info-Counter in the TrendGallery in Hall 3A. The website at&nbsp;<a href=\"https:\/\/www.spielwarenmesse.de\/en\/licenses\"><span class=\"s3\">www.spielwarenmesse.de\/en\/licenses<\/span><\/a>&nbsp;can be used as a digital reference. It contains related editorial content and navigates users to the LicenseGuide. Trade visitors can find out more about exhibitors with licensing portfolios, their products and locations at&nbsp;<a href=\"https:\/\/www.spielwarenmesse.de\/en\/licenseguide.\"><span class=\"s3\">www.spielwarenmesse.de\/en\/licenseguide<\/span><\/a>. Ernst Kick, CEO of Spielwarenmesse eG, comments: \u201cLicensed toys are accounting for a growing market share, which is reflected in the overall make-up of the Spielwarenmesse.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strong licensing presence reflected in products and promotions.&nbsp;Licensed toys are showing ever more potential for both trade and industry. Visitors, flocking to the Spielwarenmesse from 31 January to 4 February 2018, will be given an extensive insight into the latest international licensing trends and innovations along with a plethora of valuable knowledge about this lucrative [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[448],"class_list":["post-11374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-toy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spielwarenmesse 2018: LIMA partnership extended to LicensePreview - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Visitors, flocking to the Spielwarenmesse from 31 January to 4 February 2018, will be given an extensive insight into the latest international licensing trends\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/strong-licensing-presence-reflected-in-products-and-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spielwarenmesse 2018: LIMA partnership extended to LicensePreview - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Visitors, flocking to the Spielwarenmesse from 31 January to 4 February 2018, will be given an extensive insight into the latest international licensing trends\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/strong-licensing-presence-reflected-in-products-and-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T16:38:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-23T16:36:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/12\/spielwarenmesse_nuremberg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maura Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/strong-licensing-presence-reflected-in-products-and-promotions\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/strong-licensing-presence-reflected-in-products-and-promotions\/\",\"name\":\"Spielwarenmesse 2018: LIMA partnership extended to LicensePreview - 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