{"id":11681,"date":"2018-02-09T14:42:39","date_gmt":"2018-02-09T13:42:39","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=11681"},"modified":"2018-02-09T14:42:39","modified_gmt":"2018-02-09T13:42:39","slug":"maggie-bianca-fashion-friends-rocks-italy","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/","title":{"rendered":"Maggie &#038; Bianca Fashion Friends Rocks Italy"},"content":{"rendered":"<h3>Rainbow \u2013 the content powerhouse behind hit show Maggie &amp; Bianca \u2013 has revealed details of the brand\u2019s astonishing performance in the Italian market.<\/h3>\n<p>The series is Rainbow\u2019s first full live-action production and tells the story of Maggie &#8211; an ordinary American girl with a dream of becoming the world\u2019s greatest fashion designer, and Bianca &#8211; a self-proclaimed Italian \u2018princess\u2019.<\/p>\n<p>The show is <em>huge<\/em> in Italy, where it has screened non-stop on Rai Gulp since launching in August 2016, with over 1000 reruns broadcast, and is the channel\u2019s most popular show. Series 1-3 are on air every day with multiple daily slots and two episodes in prime-time each evening, at 20.05. Over 500,000 viewers per <em>day<\/em> watch the show and it is among the most popular kids TV series on Netflix and TIMVISION. The show has also recorded 55milion+ hits on Italian YouTube.<\/p>\n<p>Fans also love Maggie and Bianca merchandise, with a toy range from Simba recently selling up to 90% of all available stock! This includes role-play, musical items and fashion dolls and the Maggie and Bianca sewing machine \u2013 the biggest selling item in the collection, which sold 100% of all stock. Maggie and Bianca Fashion Friends is also a publishing sensation \u2013 with a book range from Mondadori, featuring more than 15 titles, selling 100,000+ copies!<\/p>\n<p>And music from the show is also a huge hit, thanks to a CD from Sony that has sold more than 20,000 copies \u2013 ranking as the #1 compilation album in the Italian charts for six weeks! Over 1 million fans have also streamed the album, through iTunes, Spotify, Google Play and Amazon Music. In addition, The Moodboards \u2013 the band from the show &#8211; have been entertaining crowds throughout Italy on a sold-out live tour starting from October 2017, with dates in many major Italian cities. More than 10,000 tickets sold in Milan <em>alone<\/em> when the band played there in early January.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rainbow \u2013 the content powerhouse behind hit show Maggie &amp; Bianca \u2013 has revealed details of the brand\u2019s astonishing performance in the Italian market. The series is Rainbow\u2019s first full live-action production and tells the story of Maggie &#8211; an ordinary American girl with a dream of becoming the world\u2019s greatest fashion designer, and Bianca [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-11681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maggie &amp; Bianca Fashion Friends Rocks Italy - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Rainbow \u2013 the content powerhouse behind hit show Maggie &amp; Bianca \u2013 has revealed details of the brand\u2019s astonishing performance in the Italian market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maggie &amp; Bianca Fashion Friends Rocks Italy - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Rainbow \u2013 the content powerhouse behind hit show Maggie &amp; Bianca \u2013 has revealed details of the brand\u2019s astonishing performance in the Italian market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-09T13:42:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/02\/maggie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"813\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleonora Cerioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Cerioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/\",\"name\":\"Maggie & Bianca Fashion Friends Rocks Italy - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/02\/maggie.jpg\",\"datePublished\":\"2018-02-09T13:42:39+00:00\",\"dateModified\":\"2018-02-09T13:42:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521\"},\"description\":\"Rainbow \u2013 the content powerhouse behind hit show Maggie & Bianca \u2013 has revealed details of the brand\u2019s astonishing performance in the Italian market.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/02\/maggie.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/02\/maggie.jpg\",\"width\":813,\"height\":457,\"caption\":\"maggie e bianca\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-rocks-italy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maggie &#038; 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