th<\/sup> anniversary, organiser UBM has announced that this year\u2019s theme will be food and beverage (F&B) and is calling upon the industry to contribute and collaborate with the team to create a truly vibrant celebration at Olympia this October.<\/p>\n\u201cF&B is one of the fastest-growing and most robust categories within licensing,\u201d explained BLE brand director Anna Knight.<\/p>\n
\u201cBut it\u2019s also incredibly innovative and dynamic, reinventing itself continuously in line with new trends and lifestyle choices. Health and fitness has been a huge influence over the sector since the 80s, but most recently the whole wellbeing and clean-eating phenomenon has had a huge impact on the category with no signs of fading any time soon.<\/p>\n
\u201cPreviously, BLE has adopted themes that have unintentionally favoured brand owners, but F&B is more inclusive, embracing licensors and licensees.\u201d<\/p>\n
From keynotes and seminars to celebrity appearances, cook-offs, demos and on-stand sampling, BLE is keen for the industry to play an integral part in developing this year\u2019s theme from the off and is open to any and all ideas to really shine a spotlight on the sector. BLE organiser UBM also owns Food Ingredients Europe (FIE) \u2013 the biggest F&B show in the world \u2013 allowing it to leverage existing relationship with F&B manufacturers for the benefit of BLE exhibitors and visitors.<\/p>\n
Brand Licensing Europe is the definitive event for the licensing industry in Europe. The 20th<\/sup> annual event will take place in London from 9-11 October 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"Food and beverage to take centre stage at BLE 2018, 9-11 October, Olympia London As Brand Licensing Europe (BLE) approaches its 20th anniversary, organiser UBM has announced that this year\u2019s theme will be food and beverage (F&B) and is calling upon the industry to contribute and collaborate with the team to create a truly vibrant […]<\/p>\n","protected":false},"author":5,"featured_media":11951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-11950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"\n
Brand Licensing Europe announces F&B theme for 2018 and calls on the industry to contribute & collaborate - Licensing Italia<\/title>\n<meta name=\"description\" content=\"As Brand Licensing Europe (BLE) approaches its 20th anniversary, organiser UBM has announced that this year\u2019s theme will be food and beverage (F&B)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Licensing Europe announces F&B theme for 2018 and calls on the industry to contribute & collaborate - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"As Brand Licensing Europe (BLE) approaches its 20th anniversary, organiser UBM has announced that this year\u2019s theme will be food and beverage (F&B)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-07T14:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/logo-Ble-2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleonora Cerioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Cerioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/\",\"name\":\"Brand Licensing Europe announces F&B theme for 2018 and calls on the industry to contribute & collaborate - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/logo-Ble-2018.jpg\",\"datePublished\":\"2018-03-07T14:49:46+00:00\",\"dateModified\":\"2018-03-07T14:49:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521\"},\"description\":\"As Brand Licensing Europe (BLE) approaches its 20th anniversary, organiser UBM has announced that this year\u2019s theme will be food and beverage (F&B)\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/logo-Ble-2018.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/logo-Ble-2018.jpg\",\"width\":900,\"height\":300,\"caption\":\"logo Ble 2018\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Licensing Europe announces F&B theme for 2018 and calls on the industry to contribute & collaborate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521\",\"name\":\"Eleonora Cerioli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g\",\"caption\":\"Eleonora Cerioli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Licensing Europe announces F&B theme for 2018 and calls on the industry to contribute & collaborate - Licensing Italia","description":"As Brand Licensing Europe (BLE) approaches its 20th anniversary, organiser UBM has announced that this year\u2019s theme will be food and beverage (F&B)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/","og_locale":"en_US","og_type":"article","og_title":"Brand Licensing Europe announces F&B theme for 2018 and calls on the industry to contribute & collaborate - Licensing Italia","og_description":"As Brand Licensing Europe (BLE) approaches its 20th anniversary, organiser UBM has announced that this year\u2019s theme will be food and beverage (F&B)","og_url":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2018-03-07T14:49:46+00:00","og_image":[{"width":900,"height":300,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/logo-Ble-2018.jpg","type":"image\/jpeg"}],"author":"Eleonora Cerioli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Eleonora Cerioli","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/","url":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/","name":"Brand Licensing Europe announces F&B theme for 2018 and calls on the industry to contribute & collaborate - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/logo-Ble-2018.jpg","datePublished":"2018-03-07T14:49:46+00:00","dateModified":"2018-03-07T14:49:46+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521"},"description":"As Brand Licensing Europe (BLE) approaches its 20th anniversary, organiser UBM has announced that this year\u2019s theme will be food and beverage (F&B)","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/logo-Ble-2018.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/logo-Ble-2018.jpg","width":900,"height":300,"caption":"logo Ble 2018"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-fb-theme-for-2018-and-calls-the-industry-to-contribute-collaborate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Brand Licensing Europe announces F&B theme for 2018 and calls on the industry to contribute & collaborate"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521","name":"Eleonora Cerioli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g","caption":"Eleonora Cerioli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/logo-Ble-2018.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-36K","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/11950"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=11950"}],"version-history":[{"count":1,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/11950\/revisions"}],"predecessor-version":[{"id":11953,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/11950\/revisions\/11953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/11951"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=11950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=11950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=11950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}