{"id":12080,"date":"2018-03-14T16:41:17","date_gmt":"2018-03-14T15:41:17","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=12080"},"modified":"2018-03-14T16:41:17","modified_gmt":"2018-03-14T15:41:17","slug":"maya-the-bee-making-big-buzz-in-poland","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/maya-the-bee-making-big-buzz-in-poland\/","title":{"rendered":"Maya the Bee making Big Buzz in Poland"},"content":{"rendered":"<ul>\n<li><strong>Ahead of MipTV, Studio 100 Media closes a package deal with TVP ABC in Poland on the TV series MAYA THE BEE and various other programs<\/strong><\/li>\n<li><strong>Theatrical movie MAYA THE BEE \u2013 THE HONEY GAMES with excellent box office in Poland<\/strong><\/li>\n<li><strong>New theme park MAJALAND Kownaty to open in May 2018<\/strong><\/li>\n<\/ul>\n<p>Studio 100 Media has reached an extensive broadcasting deal with Poland\u2019s number one kids channel TVP ABC, containing more than 230 half hours of program. The deal includes seasons one and two of the CGI TV shows \u201cMaya the Bee\u201d (130 x 12\u2019) and \u201cHeidi\u201d (65 x 22\u2019) as well as the much anticipated new TV show \u201cArthur and the Minimoys\u201d (26 x 24\u2019) from visionary French creator Luc Besson. This CGI series is based on his internationally successful \u201cArthur\u201d movie trilogy and is co-produced by Europacorp Television, Studio 100 Animation, Lagard\u00e8re Group and Disney Channel Germany. It will be available in summer 2018.<\/p>\n<p>\u201cMaya the Bee\u201d is a very popular brand in Poland, proven by currently more than 400,000 theatrical admissions for \u201cMaya the Bee \u2013 The Honey Games\u201d. The movie was released in early February 2018 and reached third position in the movie charts on its launch weekend in Poland. Total admissions have even passed the result of the first feature film \u201cMaya the Bee Movie\u201d which was released in Poland four years ago and drew about 373,000 visitors into movie theaters. The release of the second movie was supported by various marketing activities initiated by Polish distributor Monolith Films and Studio 100 Media, including a successful tie-in promotion with Indykpol on Jedyneczki sausage products, branded with \u201cMaya the Bee\u201d, that were distributed in more than 5,500 shops in Poland. The new licensing agent Planeta Junior will extend the licensing program for \u201cMaya the Bee\u201d and is already in negotiations with several distribution partners for the new toy line by Giochi Preziosi. Already on board as publishing partner is MSZ \u2013 Media Service Zawada Publishing for books and magazines.<\/p>\n<p>The potential of \u201cMaya the Bee\u201d and the Studio 100 key brands has led the Studio 100 Group and the Dutch investor Momentum Capital to build the \u201cMajaland\u201d theme park in Kownaty in Western Poland. Reachable in only 90 minutes by car from German capital Berlin, \u201cMajaland\u201d will be the first theme park of this kind in Poland. It features an indoor theme park with a big outdoor section and is planned to open for public on 26th May 2018. The park will be the home to key characters like Maya, Vic the Viking, Heidi and Mia from \u201cMia and me\u201d. In total, 25 attractions will appeal to kids aged 2-10 years as well as older kids and parents. During its first year the park will be operating every day, even on all public holidays. \u201cMajaland\u201d Poland will be the first theme park that the Plopsa Group, a subsidiary of Studio 100, will be opening outside of Belgium, The Netherlands and Germany, where it operates five theme parks, one water park and one theatre.<\/p>\n<p>\u201cMajaland Kownaty combines the magic of the well-known characters from Studio 100 with the adventure of more than 20 attractions for young and those young of heart. We are looking forward to welcome the first visitors in this brand new, one of a kind theme park!\u201d \u2013 Steve Van den Kerkhof, CEO Plopsa Group.<\/p>\n<p>\u201cMaya the Bee continues to strengthen its appeal in many countries and especially in Poland we are very happy with the brand\u2019s development. The deal with TVP ABC will extend the awareness that the performance of the second feature provided. And \u2018Majaland\u2019 will not only attract fans and families from Poland, but from Germany as well \u2013 adding more long term benefit to the brand.\u201d adds Ulli Stoef, CEO of Studio 100 Media and m4e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of MipTV, Studio 100 Media closes a package deal with TVP ABC in Poland on the TV series MAYA THE BEE and various other programs Theatrical movie MAYA THE BEE \u2013 THE HONEY GAMES with excellent box office in Poland New theme park MAJALAND Kownaty to open in May 2018 Studio 100 Media has [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-12080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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