{"id":12196,"date":"2018-03-26T17:51:02","date_gmt":"2018-03-26T15:51:02","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=12196"},"modified":"2018-03-26T17:51:02","modified_gmt":"2018-03-26T15:51:02","slug":"brooklyn-a-nostalgic-italian-brand-crosses-a-new-bridge","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/brooklyn-a-nostalgic-italian-brand-crosses-a-new-bridge\/","title":{"rendered":"BROOKLYN\u00ae &#8211; a nostalgic Italian brand crosses a new bridge"},"content":{"rendered":"<h3>After spanning centuries, global candy group Perfetti van Melle now extends its mythical BROOKLYN\u00ae brand to select licensing opportunities.<\/h3>\n<p>BROOKLYN\u00ae was the first chewing gum to be made in Italy, now more than sixty years ago. It was launched with the iconic brand identity of the popular Brooklyn bridge that appealed to the American way of life. Its memorable advertising campaigns soon became part of the Italian collective memory. The heritage aura of this authentic brand is perfect for exclusive collaborations with leading Italian brands of accessories or personal care products that are looking to create original products with a vintage twist. &nbsp;<\/p>\n<p>PREMIUM S.r.l., with an experience of over forty years of licensing iconographic and historical properties, has been appointed to mark BROOKLYN\u00ae\u2019s licensing route in Italy.<\/p>\n<p>\u201cI have been immediately excited about the opportunity to work with this brand\u201d says Maria Grazia Bussandri, managing director of Premium\u201c, it is a historical brand which has accompanied entire generations of Italians in their growth gaining a formidable evocative power, we are sure that BROOKLYN\u00ae will have a great success and will be welcomed with great affection by the public\u201d. With an adult target from 25 to 55 years, the \u201cGomma del Ponte\u201d \u201cGustolungo\u201d BROOKLYN\u00ae is one of the most recognizable and important iconographic brands of Italian culture.<\/p>\n<p>\u201cAt Perfetti van Melle, we are very excited to open up new business channels with our mythical BROOKLYN\u00ae brand for lifestyle opportunities. The brand lends itself perfectly to create authentic vintage inspired collections and Premium has a perfect understanding of the core of the brand to identify the partners that are able to create a unique consumer experience for the Italian public with this nostalgic brand.\u201d, says Christine Cool, Area Licensing Manager of Perfetti van Melle Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After spanning centuries, global candy group Perfetti van Melle now extends its mythical BROOKLYN\u00ae brand to select licensing opportunities. BROOKLYN\u00ae was the first chewing gum to be made in Italy, now more than sixty years ago. It was launched with the iconic brand identity of the popular Brooklyn bridge that appealed to the American way [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-12196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BROOKLYN\u00ae - a nostalgic Italian brand crosses a new bridge - Licensing Italia<\/title>\n<meta name=\"description\" content=\"After spanning centuries, global candy group Perfetti van Melle now extends its mythical BROOKLYN\u00ae brand to select licensing opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/brooklyn-a-nostalgic-italian-brand-crosses-a-new-bridge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BROOKLYN\u00ae - a nostalgic Italian brand crosses a new bridge - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"After spanning centuries, global candy group Perfetti van Melle now extends its mythical BROOKLYN\u00ae brand to select licensing opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/brooklyn-a-nostalgic-italian-brand-crosses-a-new-bridge\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-26T15:51:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/03\/Brooklyn-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"984\" \/>\n\t<meta property=\"og:image:height\" content=\"547\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleonora Cerioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Cerioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brooklyn-a-nostalgic-italian-brand-crosses-a-new-bridge\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/brooklyn-a-nostalgic-italian-brand-crosses-a-new-bridge\/\",\"name\":\"BROOKLYN\u00ae - 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