{"id":12306,"date":"2018-04-09T17:44:09","date_gmt":"2018-04-09T15:44:09","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=12306"},"modified":"2018-04-09T17:44:09","modified_gmt":"2018-04-09T15:44:09","slug":"perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/","title":{"rendered":"Perfetti Van Melle\u2019s Chupa Chups\u00ae to welcome visitors at Expo Japan"},"content":{"rendered":"<h3>Global confectionery manufacturer Perfetti van Melle is prepping up to exhibit at the upcoming Licensing Expo in Japan, to be held in Tokyo from April 25th to 27th. &nbsp;&nbsp;<\/h3>\n<p>The candy group is excited at the prospect of being a first time exhibitor at the show with three of its jewel brands: Chupa Chups\u00ae, Frisk\u00ae and Mentos\u00ae.<\/p>\n<p>All visitors at the show will receive a sweet welcome from Chupa Chups\u00ae, with the show staff offering lollipops and dressed in fun brand outfits.<\/p>\n<p>Chupa Chups\u00ae has been a hit in the Japanese licensing scene for the past fifteen years. The strategic partner behind the successful lifestyle program is Sanrio Far East. They have built a strong Chupa Chups\u00ae program with many prestigious partners which include among others SEGA, UNIQLO, Takara Tomy, CASIO, Bandai, Itochu and Suntori. The lollipop is always the perfect inspiration to create colourful and quirky gadgets that are loved by the Japanese public.<\/p>\n<p>More recently the Frisk\u00ae brand, synonym for a strong refreshing mint and a true mental energizer, has started a premium licensing program. It offers a unique style interpretation of this iconic brand, perfect to create original fashion and must have accessories for young and trendy urban professionals in Japan. The first year of its launch, Frisk\u00ae face masks by Suzuran got proclaimed as the winner of the best new product award at the Tokyo Gift Show in 2016.<\/p>\n<p>This year Mentos\u00ae will make its debut in the Japanese licensing scene, with an amazing style guide proposal, inspired by the pastel colors of the delicious fruit flavours.<\/p>\n<p>Christine Cool, Area Licensing Manager of Perfetti van Melle explains: \u201cWe are very much looking forward to being a strategic part of Expo Japan. This market has been one of our most relevant licensing markets for many years now. It still has a lot of untapped potential and we believe this is an excellent platform to meet new partners who wish to create novelty products inspired by our sweet and fresh brands.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12305\" src=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/Chupa-Chups-girl-01.jpg\" alt=\"Chupa Chups girl\" width=\"385\" height=\"391\" srcset=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/Chupa-Chups-girl-01.jpg 385w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/Chupa-Chups-girl-01-295x300.jpg 295w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global confectionery manufacturer Perfetti van Melle is prepping up to exhibit at the upcoming Licensing Expo in Japan, to be held in Tokyo from April 25th to 27th. &nbsp;&nbsp; The candy group is excited at the prospect of being a first time exhibitor at the show with three of its jewel brands: Chupa Chups\u00ae, Frisk\u00ae [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-12306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perfetti Van Melle\u2019s Chupa Chups\u00ae to welcome visitors at Expo Japan - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Global confectionery manufacturer Perfetti van Melle is prepping up to exhibit at the upcoming Licensing Expo in Japan, to be held in Tokyo from April 25th to 27th. \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfetti Van Melle\u2019s Chupa Chups\u00ae to welcome visitors at Expo Japan - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Global confectionery manufacturer Perfetti van Melle is prepping up to exhibit at the upcoming Licensing Expo in Japan, to be held in Tokyo from April 25th to 27th. \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-09T15:44:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/chupa_chups-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleonora Cerioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Cerioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/\",\"name\":\"Perfetti Van Melle\u2019s Chupa Chups\u00ae to welcome visitors at Expo Japan - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/chupa_chups-logo.jpg\",\"datePublished\":\"2018-04-09T15:44:09+00:00\",\"dateModified\":\"2018-04-09T15:44:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521\"},\"description\":\"Global confectionery manufacturer Perfetti van Melle is prepping up to exhibit at the upcoming Licensing Expo in Japan, to be held in Tokyo from April 25th to 27th. \u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/chupa_chups-logo.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/chupa_chups-logo.jpg\",\"width\":900,\"height\":460,\"caption\":\"chupa_chups-logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Perfetti Van Melle\u2019s Chupa Chups\u00ae to welcome visitors at Expo Japan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521\",\"name\":\"Eleonora Cerioli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g\",\"caption\":\"Eleonora Cerioli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perfetti Van Melle\u2019s Chupa Chups\u00ae to welcome visitors at Expo Japan - Licensing Italia","description":"Global confectionery manufacturer Perfetti van Melle is prepping up to exhibit at the upcoming Licensing Expo in Japan, to be held in Tokyo from April 25th to 27th. \u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/","og_locale":"en_US","og_type":"article","og_title":"Perfetti Van Melle\u2019s Chupa Chups\u00ae to welcome visitors at Expo Japan - Licensing Italia","og_description":"Global confectionery manufacturer Perfetti van Melle is prepping up to exhibit at the upcoming Licensing Expo in Japan, to be held in Tokyo from April 25th to 27th. \u00a0","og_url":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2018-04-09T15:44:09+00:00","og_image":[{"width":900,"height":460,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/chupa_chups-logo.jpg","type":"image\/jpeg"}],"author":"Eleonora Cerioli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Eleonora Cerioli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/","url":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/","name":"Perfetti Van Melle\u2019s Chupa Chups\u00ae to welcome visitors at Expo Japan - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/chupa_chups-logo.jpg","datePublished":"2018-04-09T15:44:09+00:00","dateModified":"2018-04-09T15:44:09+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521"},"description":"Global confectionery manufacturer Perfetti van Melle is prepping up to exhibit at the upcoming Licensing Expo in Japan, to be held in Tokyo from April 25th to 27th. \u00a0","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/chupa_chups-logo.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/chupa_chups-logo.jpg","width":900,"height":460,"caption":"chupa_chups-logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/perfetti-van-melles-chupa-chups-to-welcome-visitors-at-expo-japan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Perfetti Van Melle\u2019s Chupa Chups\u00ae to welcome visitors at Expo Japan"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521","name":"Eleonora Cerioli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g","caption":"Eleonora Cerioli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/04\/chupa_chups-logo.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-3cu","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/12306"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=12306"}],"version-history":[{"count":1,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/12306\/revisions"}],"predecessor-version":[{"id":12317,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/12306\/revisions\/12317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/12315"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=12306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=12306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=12306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}