{"id":12805,"date":"2018-05-22T17:38:26","date_gmt":"2018-05-22T15:38:26","guid":{"rendered":"https:\/\/www.licensingitalia.it\/2018-lima-global-licensing-industry-survey\/"},"modified":"2018-05-22T18:34:52","modified_gmt":"2018-05-22T16:34:52","slug":"2018-lima-global-licensing-industry-survey","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/2018-lima-global-licensing-industry-survey\/","title":{"rendered":"2018 LIMA Global Licensing Industry Survey"},"content":{"rendered":"
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LIMA announced the results of its forth Annual LIMA Global Licensing Industry Survey: global sales of licensed goods hit $271.6bn in 2017<\/h3>\n<\/div>\n
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LIMA announced the results of its fourth Annual LIMA Global Licensing Industry Survey<\/strong>, quantifying worldwide royalty revenue and accompanying retail sales: the LIMA survey shows 3.3% growth confirming momentum of licensed product sales worldwide<\/strong>.<\/div>\n
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According to the report, released today by LIMA president Charles Riotto, retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3% to $271.6 billion.<\/strong><\/div>\n
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Royalty revenue from sales of licensed merchandise and services rose 2.6% to $14.5 billion<\/strong>.<\/div>\n<\/div>\n<\/div>\n
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Entertainment\/Character<\/strong> licensing remains the largest industry category, accounting for $121.5 billion, or 44.7%<\/strong> of the total global licensing market.<\/p>\n

Corporate\/Brand Trademarks<\/strong> was the next biggest property type, generating $55.8 billion in retail receipts for 20.5% of total revenues, followed by Fashion with $32.1 billion and Sports with $26.5 billion<\/strong>.<\/p>\n

Some of the most significant growth came from property types that play somewhat smaller roles in the overall business, including Publishing-based properties and Art licensing. In addition, the Music and Celebrity categories saw growth reflective of the \u2018influencers\u2019 effect \u2013 social media trend-setters who, in greater numbers, are building their own brands.<\/p>\n

The US\/Canada<\/strong> remains the largest market for licensed merchandise and services<\/strong>, with revenue accounting for 58% of the global total<\/strong>.<\/p>\n

The strongest increase came from North Asia (up 6.2%)<\/strong> and LATAM (up 7.6%)<\/strong>, primarily driven by growth in China\/Hong Kong<\/strong>, Japan<\/strong> and Brazil<\/strong>.<\/p>\n

Among product categories, growth was widespread in 2017. Apparel, Toys and Fashion Accessories<\/strong> continue to account for the largest shares of the business.<\/p>\n

Casino gaming\/Lotteries increased by 9.6%<\/strong>, as a greater number of licensors seek to expand into more non-traditional categories. Home-related categories, Infant and Video Games\/Software\/Apps all showed growth higher than the overall 2017 average.<\/p>\n

The LIMA Annual Global Licensing Survey was conducted for the fourth consecutive year for the trade body by Brandar Consulting<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

LIMA announced the results of its forth Annual LIMA Global Licensing Industry Survey: global sales of licensed goods hit $271.6bn in 2017 LIMA announced the results of its fourth Annual LIMA Global Licensing Industry Survey, quantifying worldwide royalty revenue and accompanying retail sales: the LIMA survey shows 3.3% growth confirming momentum of licensed product sales worldwide. […]<\/p>\n","protected":false},"author":6,"featured_media":11935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novita-dal-settore"],"acf":[],"yoast_head":"\n2018 LIMA Global Licensing Industry Survey<\/title>\n<meta name=\"description\" content=\"LIMA announced the results of its forth Annual LIMA Global Licensing Industry Survey: global sales of licensed goods hit $271.6bn in 2017\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/2018-lima-global-licensing-industry-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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