{"id":13658,"date":"2018-07-30T16:30:32","date_gmt":"2018-07-30T14:30:32","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=13658"},"modified":"2018-07-30T16:30:32","modified_gmt":"2018-07-30T14:30:32","slug":"renowned-italian-design-house-pininfarina-appoints-img-as-worldwide-licensing-representative-to-strenghten-presence-in-lifestyle-sector","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/renowned-italian-design-house-pininfarina-appoints-img-as-worldwide-licensing-representative-to-strenghten-presence-in-lifestyle-sector\/","title":{"rendered":"Renowned Italian Design House Pininfarina appoints IMG as worldwide licensing representative to strenghten presence in lifestyle sector"},"content":{"rendered":"<h3>The prestigious Italian design house Pininfarina today announced it has appointed IMG as its global licensing representative in a multi-year agreement.<\/h3>\n<p>Turin-based Pininfarina was founded by Battista \u201cPinin\u201d Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world\u2019s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias and Cadillacs. With signature designs that perfectly marry elegance with innovation, Pininfarina in more recent years has evolved into a universal design house, able to redesign superior customer and product experiences in different sectors, from lifestyle products, furniture and consumer electronics, to buildings, household interiors, yachts and aircrafts. The company, with its distinctive cursive signature, enjoys an elite global reputation as a showcase example of \u2018made in Italy\u2019 ingenuity and flair.<\/p>\n<p>The partnership with IMG will see the Pininfarina brand licensed across a selection of consumer categories bringing Pininfarina\u2019s award-winning designs to a wider selection of products and consumers with a strong focus on the lifestyle sector.&nbsp;&nbsp;<\/p>\n<p><strong>Paolo Pininfarina<\/strong> commented: <em>\u201cThe IMG partnership will signal a new phase in Pininfarina\u2019s brand development, bringing the legacy of our founder and our current capabilities and vocation to new commercial areas and geographies. IMG\u2019s network and proven ability to license premium brands with relevance and respect will help us along this path and accelerate its progress.\u201d&nbsp;<\/em><\/p>\n<p><strong>Bruno Maglione, President of Licensing, IMG,<\/strong> said:<em> \u201cPininfarina\u2019s capabilities to humanise technology through designs of singular grace and beauty is something particularly relevant to today\u2019s competitive landscape in a number of areas. We are excited by the potential of introducing this aesthetic to products which as a result will be as visually striking as they are functional.\u201d<\/em><\/p>\n<p>IMG will work with Pininfarina on branded and co-branded collaborations to enlarge the Pininfarina lifestyle world across a number of targeted areas, including technical sportswear, electronics, car accessories, home furnishings, travel goods and real estate projects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The prestigious Italian design house Pininfarina today announced it has appointed IMG as its global licensing representative in a multi-year agreement. Turin-based Pininfarina was founded by Battista \u201cPinin\u201d Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world\u2019s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-13658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Renowned Italian Design House Pininfarina appoints IMG as worldwide licensing representative to strenghten presence in lifestyle sector - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The prestigious Italian design house Pininfarina today announced it has appointed IMG as its global licensing representative in a multi-year agreement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/renowned-italian-design-house-pininfarina-appoints-img-as-worldwide-licensing-representative-to-strenghten-presence-in-lifestyle-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renowned Italian Design House Pininfarina appoints IMG as worldwide licensing representative to strenghten presence in lifestyle sector - 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