{"id":13908,"date":"2018-09-07T12:14:50","date_gmt":"2018-09-07T10:14:50","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=13908"},"modified":"2018-09-07T12:14:50","modified_gmt":"2018-09-07T10:14:50","slug":"juventus-renews-and-expands-relationship-with-img-to-include-u-s-and-canada","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/juventus-renews-and-expands-relationship-with-img-to-include-u-s-and-canada\/","title":{"rendered":"Juventus renews and expands relationship with IMG to include U.S. and Canada"},"content":{"rendered":"<h3 class=\"p3\"><span class=\"s1\">Juventus Football Club S.p.A today announced it is renewing its existing licensing partnership with IMG, and has expanded the new multi-year agreement to include the U.S. and Canada.<\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\"><strong>IMG has been Juventus\u2019 exclusive licensing representative in Asian territories, Australia and New Zealand since 2016. During that time, the Italian club\u2019s licensee portfolio has grown significantly to include new product categories in these markets including apparel, gadgets, car accessories and luggage<\/strong>.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Juventus recently made history by being crowned Serie A champions for the seventh consecutive year, winning their fourth consecutive Coppa Italia in the process. The recent addition to their squad of world superstar Cristiano Ronaldo has only added to their popularity and increased the global spotlight on Juventus.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The club has been growing its presence and following in the U.S. in recent years with a \u2018Summer Tour\u2019, which this year saw them play Bayern Munich in Philadelphia, Benfica in New York, the MLS All-Stars in Atlanta, and Real Madrid in Washington D.C.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><strong>Luca Montesion, Licensing Manager at Juventus FC<\/strong>, said: \u201cOur licensing programme in Asia, Australia and New Zealand has already been hugely successful, and we\u2019re only just getting started. The U.S. and Canada are very exciting markets for us, with a fast-growing legion of engaged, passionate fans and an action-packed schedule of summer matches.&nbsp;<\/span><span class=\"s1\">\u201cWe look forward to working closely with IMG to develop a range of high-quality, creative products that resonate with both loyal and new supporters.\u201d<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><strong>Marcelo Cordeiro, Licensing Director at IMG<\/strong>, said: \u201cJuventus continues to be one of the biggest names in world football, with their commitment to entertaining fans on and off the pitch and iconic black and white stripes. We\u2019re looking forward to translating the success of their record-breaking season and our existing licensing programme into the U.S. and Canada.\u201d<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">IMG will develop the Juventus brand licensing business through its network of Asian, American and Canadian offices, coordinated by its team in Milan.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juventus Football Club S.p.A today announced it is renewing its existing licensing partnership with IMG, and has expanded the new multi-year agreement to include the U.S. and Canada. IMG has been Juventus\u2019 exclusive licensing representative in Asian territories, Australia and New Zealand since 2016. During that time, the Italian club\u2019s licensee portfolio has grown significantly [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412,415],"class_list":["post-13908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en","tag-sports-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Juventus renews and expands relationship with IMG to include U.S. and Canada - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Juventus Football Club S.p.A today announced it is renewing its existing licensing partnership with IMG, and has expanded the new multi-year agreement to include the U.S. and Canada\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/juventus-renews-and-expands-relationship-with-img-to-include-u-s-and-canada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juventus renews and expands relationship with IMG to include U.S. and Canada - 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