{"id":13984,"date":"2018-09-11T22:40:15","date_gmt":"2018-09-11T20:40:15","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=13984"},"modified":"2018-09-11T22:40:15","modified_gmt":"2018-09-11T20:40:15","slug":"ble-organisers-have-unveiled-the-full-seminar-programme-online","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ble-organisers-have-unveiled-the-full-seminar-programme-online\/","title":{"rendered":"Viacom Nickelodeon Consumer Products President Pam Kaufman confirmed as opening keynote at Brand Licensing Europe"},"content":{"rendered":"<h3>National Geographic, Moomin, Richard Pink, Sanrio and LIMA among speakers confirmed for BLE 2018 seminar programme&nbsp;<\/h3>\n<p><strong>Viacom Nickelodeon Consumer Products president Pam Kaufman<\/strong> will take part in a fireside chat with License Global content director Amanda Cioletti during the opening day keynote at this year\u2019s Brand Licensing Europe. Kaufman will share her insights into the changing retail landscape, why the newly formed, globally aligned VNCP positions the organisation for success, and where consumer products fits into Viacom\u2019s larger strategy.<\/p>\n<p>\u201cBrand Licensing Europe is one of the industry\u2019s premiere events, and I am honoured to be part of this year\u2019s programme. 2018 was a pivotal year in retail and also a year of big changes at Viacom Nickelodeon Consumer Products, as we became one globally unified team earlier this year. At VNCP, we have been meeting the changing retail landscape head on, reinventing everything from the content and products we make, to how we market and to whom,\u201d said Pam Kaufman.&nbsp;<\/p>\n<p><strong>BLE organisers have also unveiled the full seminar programme online at&nbsp;<u><a href=\"https:\/\/www.brandlicensing.eu\/agenda\">https:\/\/www.brandlicensing.eu\/agenda<\/a><\/u>.<\/strong> With more than 50 licensing experts delivering 30 sessions across the Brands &amp; Lifestyle Theatre and Licensing Academy, this year\u2019s content covers everything from the&nbsp;latest innovations in food and beverage licensing&nbsp;to&nbsp;gaming, heritage, pre-school, fashion, sustainability and more.&nbsp;<\/p>\n<p>\u201cIn the Brands &amp; Lifestyle Theatre, National Geographic\u2019s Helen Mansell-Stopher will present a thought-provoking session on ethical licensing; Sanrio will discuss the creation of Little Miss Inventor and how it has capitalised successfully on the battle to get girls involved in STEM subjects; Richard Pink has a great session on driving value from promotional licensing, plus, we\u2019ll have three food and beverage sessions with great case studies from licensees and licensors, including Chupa Chups,\u201d commented BLE brand director Anna Knight.&nbsp;<\/p>\n<p>\u201cMeanwhile in&nbsp;the Licensing Academy, in addition to Pam\u2019s keynote, LIMA UK managing director Kelvyn Gardner is planning a fantastic global licensing session featuring the LIMA Chapter Heads, the Moomin team will tell us all about the new Moominvalley animation and Billy Langsworthy from Mojo Nation is back with a Playing with Brands panel and a fireside chat with Tech Will Save Us. We also have our keynote on the IOC\u2019s new licensing strategy. I would strongly advise visitors to arrive early \u2013 these sessions are going to be popular and busy.\u201d<\/p>\n<p><strong>National Geographic<\/strong> director UK licensing Helena Mansell-Stopher, commented: \u201cOur session will show how we are bringing a 130-year-old brand with a rich scientific history to life through consumer products, with a key focus on driving sustainable, biodegradable materials and products which help protect the future of the planet.\u201d<\/p>\n<p>Marika Makaroff, creative director and executive producer, Gutsy Animations and Sophia Jansson, creative director, <strong>Moomin<\/strong> Characters, will present \u2018The Moominvalley Animation Series &#8211; creating a brand-new take on a beloved heritage brand\u2019 in the Licensing Academy at 1100 on Tuesday.&nbsp;<\/p>\n<p>They said:&nbsp;&#8220;In our seminar, we\u2019ll take BLE visitors on a tour behind the scenes of the upcoming animated family TV drama Moominvalley, which will premiere worldwide in 2019. We\u2019ll tell them how&nbsp;Gutsy animations is creating a new take on the beloved Moomins created by Tove Jansson, using brand new innovative techniques in 3D CGI&nbsp;and working with the best talent in the entertainment industry. We\u2019ll share what we\u2019ve learnt about how to create a new visual style and story lines that work for artistic and merchandise purposes, while staying true to the originals loved by millions of dedicated fans all around the world.\u201d&nbsp;<\/p>\n<p>BLE\u2019s educational content is free for all visitors, who can view the programme at&nbsp;<u><a href=\"https:\/\/www.brandlicensing.eu\/agenda\">https:\/\/www.brandlicensing.eu\/agenda<\/a><\/u>&nbsp;and register for a free pass at&nbsp;<u><a href=\"https:\/\/bit.ly\/2yI6GgN\">https:\/\/bit.ly\/2yI6GgN<\/a><\/u>.&nbsp;<\/p>\n<p>BLE is the definitive event for the licensing industry in Europe, taking place 9-11 October 2018 at Olympia London. Over 7,500 retailers, licensees and marketers are expected to attend, over one third of whom will travel to London from overseas.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>National Geographic, Moomin, Richard Pink, Sanrio and LIMA among speakers confirmed for BLE 2018 seminar programme&nbsp; Viacom Nickelodeon Consumer Products president Pam Kaufman will take part in a fireside chat with License Global content director Amanda Cioletti during the opening day keynote at this year\u2019s Brand Licensing Europe. Kaufman will share her insights into the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-13984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viacom Nickelodeon Consumer Products President Pam Kaufman confirmed as opening keynote at Brand Licensing Europe - Licensing Italia<\/title>\n<meta name=\"description\" content=\"National Geographic, Moomin, Richard Pink, Sanrio and LIMA among speakers confirmed for BLE 2018 seminar programme, seminar programme now live and online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/ble-organisers-have-unveiled-the-full-seminar-programme-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viacom Nickelodeon Consumer Products President Pam Kaufman confirmed as opening keynote at Brand Licensing Europe - 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