{"id":14001,"date":"2018-09-14T08:52:39","date_gmt":"2018-09-14T06:52:39","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=14001"},"modified":"2018-09-14T08:52:39","modified_gmt":"2018-09-14T06:52:39","slug":"ble-confirms-nadiya-hussain-for-live-qa","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ble-confirms-nadiya-hussain-for-live-qa\/","title":{"rendered":"BLE confirms Nadiya Hussain for live q&a, plus Masterchef winner Kenny Tutt and Guinness sommelier Ian Logan in BLE Kitchen as part of f&b theme"},"content":{"rendered":"

Guinness, Endemol Shine Group and Brotmeister to host live demos in new BLE kitchen<\/span><\/h3>\n

Three Brands & Lifestyle Theatre sessions chart journey of F&B licensing  <\/span><\/h3>\n

More than 50 F&B brands and personalities represented at the show<\/span><\/h3>\n

TV chef, author and presenter Nadiya Hussain will take part in a live Q&A at Brand Licensing Europe as part of the show\u2019s food and beverage theme<\/span><\/a> for 2018. In the show\u2019s brand new BLE Kitchen, MasterChef 2018 winner Kenny Tutt will be cooking up a storm and GUINNESS sommelier Ian Logan will reveal how to pair beer with food. The 20<\/span>th<\/sup><\/span> BLE<\/span><\/a> takes place from 9-11 October 2018 at Olympia London.<\/span><\/p>\n

Nadiya, who won Great British Bake Off in 2015 in front of 15 million viewers and whose licensing representation is Ian Downes of Start Licensing, will be interviewed live in the Brands & Lifestyle Theatre from 10:30 \u2013 11:15 on Tuesday 9 October.<\/span><\/p>\n

\u201cThis is a real coup for BLE,\u201d said brand director Anna Knight, \u201cas Nadiya has become a huge broadcasting sensation in her own right since Great British Bake Off and is somewhat of a national treasure in the making. Her journey since winning GBBO, including a move into licensing, will be fascinating for our visitors to hear \u2013 we\u2019re thrilled to have her on board.\u201d<\/span><\/p>\n

INTRODUCING THE BLE KITCHEN<\/b> <\/span><\/p>\n

Global content creator, producer and distributor Endemol Shine Group will host two sessions in the BLE Kitchen on Wednesday 10 October between 11-12pm and 3-4pm to showcase its rich and diverse portfolio of brands, including the most successful cookery television format in the world, MasterChef.<\/span><\/p>\n

In addition to presenting live cookery demos, two of the show\u2019s MasterChefs will host mystery box challenges with the audience, who will have a chance to win mini mystery box gifts.  <\/span><\/p>\n

Jane Smith, group director, brand licensing and gaming, Endemol Shine Group, commented: \u201cIt\u2019s great to be a part of BLE once again and this year\u2019s theme offers the perfect occasion to showcase one of our biggest brands, MasterChef. On Wednesday 10 October, we will be hosting two live sessions in the food activation area with some top finalists from the show, including this year\u2019s UK winner Kenny Tutt. MasterChef is a phenomenal brand that resonates with global audiences both on and off air, and our sessions will be a great opportunity for all attendees to come and experience the world of MasterChef.\u201d<\/span><\/p>\n

On Tuesday 9 October, <\/b>Diageo will have the chance to don the BLE Kitchen apron with a fascinating live demo called Guinness\u00ae & Food: The Perfect Pairing<\/i>. A cookery demonstration will be carried out by a chef from the world-famous GUINNESS Storehouse in Dublin, who will bring to life the unique profile of GUINNESS in two dishes incorporating food from the existing licensing programme. GUINNESS sommelier Ian Colgan will also talk through the process of beer and food pairings and couple each dish with a complementary GUINNESS beer variant.  <\/span><\/p>\n

On Thursday 11 October, Georgian bakery brand, Brotmeister, will be demoing how they make their famous bread throughout lunchtime and early afternoon.<\/span><\/p>\n

In addition to GUINNESS and MasterChef, F&B brands at BLE 2018 will include BAILEYS\u00ae, CAPTAIN MORGAN, Johnnie Walker\u00ae, TGI Fridays, Godiva, McVitie\u2019s, Chupa Chups, Pimm\u2019s, Beck\u2019s, Budweiser, Corona, Leffe, Stella Artois, Welch\u2019s, Hershey’s Kisses, Jolly Rancher, The Cheesecake Factory, Coca-Cola, Hershey’s, Jelly Belly, Reese’s, H\u00e4agen-Dazs, Yogen Fr\u00fcz, Krispy Kreme, Clandestine Cake Club, Britvic, Chewits, Kellogg’s, Pringles, Jane Asher and SLUSH Puppie, Leon, Cereal Killer Cafe, Malibu, Barratt, Butterkist, Family Food Fight and Ready Steady Cook.<\/span><\/p>\n

Exhibiting agents will also be representing a number of high-profile F&B personalities at BLE, including Joe Wicks, Mary Berry, Jane Asher, Paul Hollywood, Gordon Ramsay, Oz Clarke, Rachel Allen, Paul Rankin and Anthony Worrall Thompson.<\/span><\/p>\n

BLE Visitors can also get involved in special sampling opportunities at the show, including:<\/span><\/p>\n

Pink Key Licensing \u2013 Pan Am stewardesses will be serving sample sized glasses of Prosecco each afternoon at 4pm<\/span><\/p>\n

Chupa Chups \u2013 visitors will be treated to mini Chupa Chups donuts on day one<\/span><\/p>\n

Beanstalk – Baileys cupcakes, Baileys chocolates and other lovely confectionery treats will be on the stand<\/span><\/p>\n

Global Merchandising Services \u2013 visitors can pick up a Joe Wicks recipe card for his Thai green curry with prawns featured in his number one tailored fat loss programme, the 90 Day Plan, and a sample of their brand new 330ml cans of Motorhead\u2019s \u2018Road Crew\u2019 beer<\/span><\/p>\n

Tradheir \u2013 visitors will be treated to FerdaLONDON by TRADhEiR branded chocolates<\/span><\/p>\n

FOLLOWING THE F&B LICENSING JOURNEY \u2013 CONFERENCE CONTENT<\/b><\/span><\/p>\n

Three Brands & Lifestyle theatre sessions will chart the journey of F&B licensing:<\/span><\/p>\n

Tuesday 9th October \u2013 14.30-15.00: Earning the right to approach food licensees 
\n<\/b>Will Stewart, Managing Director, The Point. 1888 <\/span><\/p>\n

Bethan Garton, Retail & Brand Director, The Point. 1888 <\/b><\/span><\/p>\n

Wednesday 10th October \u2013 13.30-14.00: Panel Discussion: How to build a successful food licensing programme 
\n<\/b>Moderator: Serena Sibbald, VP Brand Development, Beanstalk <\/span><\/p>\n

Panellists: Christine Cool, Licensing Manager, Chupa Chups; Declan Hassett, Senior Brand Licensing Manager, Diageo<\/span><\/p>\n

Wednesday 10<\/b><\/span>th<\/sup><\/b><\/span> October \u2013 14.30-15.00<\/b>: How to keep innovating with F&B brands in licensing 
\n<\/b>Christine Cool, Licensing Manager, Perfetti Van Melle <\/span><\/p>\n

Marta Ballesteros, Licensing Manager, Perfetti Van Melle <\/b> <\/span><\/p>\n

Serena Sibbald, VP brand development at Beanstalk, added: \u201cThe licensing of food and beverage brands has seen significant growth in the past few years, with the UK leading the way in terms of innovation and brand-enhancing products. This is especially true in consumables where innovations in flavour profile delivery have resulted in numerous new launches in food and beverage categories for Beanstalk\u2019s clients in 2018. To this end, we are delighted to be hosting a very exciting panel this year at BLE, to discuss How to Build a Successful Food Licensing Programme, with some terrific industry experience. I will be joined by Declan Hassett, senior licensing manager at Diageo, and Christine Cool, international brand licensing manager at Chupa Chups. We will explore what needs to be put into place to secure food licensees, together with mechanisms for ongoing licensee and retail support. Real life case studies will be discussed from the brand owners own experience, together with a look at future priorities and trends.\u201d<\/span><\/p>\n

BLE brand director Anna Knight commented: <\/b>\u201cWe are so excited by this year\u2019s F&B line up \u2013 it\u2019s always brilliant when we have the opportunity to bring licensing to life and what better way to do that than with MasterChefs, a GUINNESS sommelier and a Great British Bake Off winner.<\/span><\/p>\n

\u201cBLE\u2019s 2018 food and beverage was selected due to its rapid growth \u2013 global retail sales of F&B licensed products in 2017 were valued at $16.3billion, rising 4 per cent from the same figure in 2016 and growing by $1 billion+ since 2015* \u2013 and constant reinvention within licensing. In addition to an extensive range of exhibitors representing food and beverage, restaurant or culinary brands, attendees can also meet character and entertainment brands showcasing their food and beverage ranges \u2013 it\u2019s going to be a really insightful experience.\u201d<\/span><\/p>\n

BLE is the definitive event for the licensing industry in Europe, taking place 9-11 October 2018 at Olympia London. Over 7,500 retailers, licensees and marketers are expected to attend, over one third of whom will travel to London from overseas. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Guinness, Endemol Shine Group and Brotmeister to host live demos in new BLE kitchen Three Brands & Lifestyle Theatre sessions chart journey of F&B licensing   More than 50 F&B brands and personalities represented at the show TV chef, author and presenter Nadiya Hussain will take part in a live Q&A at Brand Licensing Europe […]<\/p>\n","protected":false},"author":6,"featured_media":13807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-14001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"\nBLE confirms Nadiya Hussain for live q&a, plus Masterchef winner Kenny Tutt and Guinness sommelier Ian Logan in BLE Kitchen as part of f&b theme - Licensing Italia<\/title>\n<meta name=\"description\" content=\"BLE confirms Nadiya Hussain for live q&a, plus Masterchef winner Kenny Tutt and Guinness sommelier Ian Logan in BLE Kitchen as part of f&b theme\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/ble-confirms-nadiya-hussain-for-live-qa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLE confirms Nadiya Hussain for live q&a, plus Masterchef winner Kenny Tutt and Guinness sommelier Ian Logan in BLE Kitchen as part of f&b theme - 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