{"id":14266,"date":"2018-10-08T07:00:51","date_gmt":"2018-10-08T05:00:51","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=14266"},"modified":"2018-10-08T15:40:08","modified_gmt":"2018-10-08T13:40:08","slug":"top-10-for-ben-10-as-cartoon-network-enterprises-unveils-new-emea-developments-for-its-hero-boys-brand","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/top-10-for-ben-10-as-cartoon-network-enterprises-unveils-new-emea-developments-for-its-hero-boys-brand\/","title":{"rendered":"Top 10 for Ben 10 as Cartoon Network Enterprises unveils new EMEA developments for its hero boys brand"},"content":{"rendered":"<h3>The revival of&nbsp;<strong><em>Ben 10<\/em>&nbsp;<\/strong>continues as&nbsp;<strong>Cartoon Network Enterprises<\/strong>&nbsp;enters Brand Licensing Europe 2018 with news of exciting new brand developments across EMEA.<\/h3>\n<p>According to latest NPD data*,&nbsp;<em>Ben 10<\/em>&nbsp;currently ranks as a top 10 action figure in the UK, France, Italy and Spain which is testament to what Jo Broadfield, Vice President, Cartoon Network Enterprises EMEA credits as,&nbsp;<em>\u201cOur complete commitment to developing and evolving the world of Ben 10 in a way that attracts each new generation of boys.\u201d<\/em><\/p>\n<p>Consumer products lie at the heart of the franchise. The merchandise roll-out for this latest iteration of the hit property kicked off in July 2017 and a cross category licensing programme is now in rolling out across EMEA with hardlines that enable kids to play and be&nbsp;<em>Ben 10<\/em>and soft lines that help boys be ready for Hero Time!<\/p>\n<p>Broadfield continues, \u201cOur partners have done an amazing job of capturing&nbsp;all the elements boys love from the show and translated them into innovative, engaging products that give kids the chance to live up to their dream of becoming Ben.\u201d&nbsp;<\/p>\n<p>Fandom is further enhanced by a dedicated multimedia approach that ensures new content is available via consumer touchpoints which are accessible where ever boys may be.&nbsp;&nbsp;<\/p>\n<p>The brand has raked in an impressive 1 billion views on Cartoon Network and dedicated&nbsp;<em>Ben 10&nbsp;<\/em>YouTube channels across EMEA since 2016** and a staggering 283m total touchpoints have been achieved across EMEA in Q2 2018 alone. This year, Cartoon Network has driven innovation through gaming, including the&nbsp;<em>Ben 10<\/em>&nbsp;\u201cOmnitrix Glitch\u201d microsite which offers boys a fun foray into coding, social media influencer partnerships and unboxing videos, retailer activations, themed entertainment and costume character meet and greets.<\/p>\n<p>Building on this momentum, next year will see the launch of&nbsp;<em>Ben 10<\/em>&nbsp;Season 3, which will transform the lives of boys everywhere with the promise of incredible new aliens, amazing new vehicles and some epic villains.&nbsp; Ben will also come to Europe for the first time with episodes based in London and Paris further underpinning the European relevance of the brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14269\" src=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/10\/ben-10-2.jpg\" alt=\"ben 10 \" width=\"735\" height=\"399\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The revival of&nbsp;Ben 10&nbsp;continues as&nbsp;Cartoon Network Enterprises&nbsp;enters Brand Licensing Europe 2018 with news of exciting new brand developments across EMEA. According to latest NPD data*,&nbsp;Ben 10&nbsp;currently ranks as a top 10 action figure in the UK, France, Italy and Spain which is testament to what Jo Broadfield, Vice President, Cartoon Network Enterprises EMEA credits as,&nbsp;\u201cOur [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-14266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 for Ben 10 as Cartoon Network Enterprises unveils new EMEA developments for its hero boys brand - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The revival of\u00a0Ben 10\u00a0continues as\u00a0Cartoon Network Enterprises\u00a0enters Brand Licensing Europe 2018 with news of exciting new brand developments across EMEA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/top-10-for-ben-10-as-cartoon-network-enterprises-unveils-new-emea-developments-for-its-hero-boys-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 for Ben 10 as Cartoon Network Enterprises unveils new EMEA developments for its hero boys brand - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"The revival of\u00a0Ben 10\u00a0continues as\u00a0Cartoon Network Enterprises\u00a0enters Brand Licensing Europe 2018 with news of exciting new brand developments across EMEA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/top-10-for-ben-10-as-cartoon-network-enterprises-unveils-new-emea-developments-for-its-hero-boys-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-08T05:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-08T13:40:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/10\/ben10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1297\" \/>\n\t<meta property=\"og:image:height\" content=\"865\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleonora Cerioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Cerioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/top-10-for-ben-10-as-cartoon-network-enterprises-unveils-new-emea-developments-for-its-hero-boys-brand\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/top-10-for-ben-10-as-cartoon-network-enterprises-unveils-new-emea-developments-for-its-hero-boys-brand\/\",\"name\":\"Top 10 for Ben 10 as Cartoon Network Enterprises unveils new EMEA developments for its hero boys brand - 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