{"id":14274,"date":"2018-10-08T15:47:08","date_gmt":"2018-10-08T13:47:08","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=14274"},"modified":"2018-10-08T15:48:14","modified_gmt":"2018-10-08T13:48:14","slug":"tetris-brand-announces-broad-expansion-of-worldwide-licensing-network-ahead-of-its-35th-anniversary-year","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/tetris-brand-announces-broad-expansion-of-worldwide-licensing-network-ahead-of-its-35th-anniversary-year\/","title":{"rendered":"Tetris\u00ae brand announces broad expansion of worldwide licensing network ahead of its 35th Anniversary Year"},"content":{"rendered":"<h3>The Tetris Brand Signs CPLG and Haven Global, Renews Lisle Licensing<\/h3>\n<p>Tetris\u00ae, one of the most recognized and influential video game brands of all time, which will celebrate its 35<sup>th<\/sup>&nbsp;anniversary in 2019, today announced a major expansion of its global licensing agent network. Providing representataion from Australia to Germany, Greece, Britain&nbsp; and more, the brand\u2019s new international merchandise licensing agents include CPLG and Haven Global, in addition to a renewed agreement with Lisle Licensing.<\/p>\n<p><em>\u201cYears ago, we set out to grow the Tetris brand beyond the world of video games into a major lifestyle brand by working with licensing partners to introduce fun merchandise, games and experiences that were unique to regional fanbases across the globe,\u201d<\/em> said <strong>Maya Rogers, president and CEO of Blue Planet Software,<\/strong> the sole agent for the Tetris brand. <em>\u201cSince then, the reception to our new product lines and promotions across Europe to Canada, Japan and more has been incredibly exciting to see and has inspired us to bolster our licensing agent network even more as we head into the brand\u2019s monumental 35<sup>th<\/sup>&nbsp;anniversary.\u201d<\/em><\/p>\n<p><strong><u>New Tetris Merchandise Licensing Agents<\/u><\/strong><\/p>\n<p>The Tetris Company works with a growing network of merchandise licensing agents as part of its strategy to bring unique, high-quality&nbsp;Tetris-branded products and experiences to markets worldwide.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.cplg.com\/\"><strong>CPLG<\/strong><\/a><strong>:<\/strong>&nbsp;One of the world\u2019s leading entertainment, sport and brand licensing agencies, CPLG will serve as the licensing agent for the Tetris brand in&nbsp;<em>Germany, Austria, Switzerland,<\/em><em>&nbsp;<\/em>Spain, Portugal, Turkey, Nordics, Greece, Bahrain, Egypt, Iraq, Jordan, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, United Arab Emirates and Yemen.<\/li>\n<\/ul>\n<p><em>\u201cWe are very excited to enter into a relationship with Tetris, one of the most iconic and recognizable in our industry throughout the majority of our continental European business. We already had great initial feedback in our markets and see that the retro gaming trend is here to stay, so we really look forward to partnering up with local licensees to drive the brand to new heights,\u201d<\/em> said <strong>Maarten Weck, managing director of Northern Europe at CPLG<\/strong>.&nbsp;&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.havenglobal.com\/%20\"><strong><u>Haven Global<\/u><\/strong><\/a><strong>:&nbsp;<\/strong>As the leading independent licensing agent for Australia and New Zealand, Haven has offices in Melbourne and Sydney serving all levels of retail and licensees down under.&nbsp;<\/li>\n<\/ul>\n<p><em>&#8220;Being lifetime fans of the game, the team at Haven are particularly excited to be working with Tetris,&#8221;<\/em> said<strong> Tom Punch, Managing Director<\/strong>.<em> &#8220;To be getting on board now, as we prepare for the 35th Anniversary of this fantastic brand, is just the icing on the cake. We&#8217;re already well into discussions with key apparel partners and retailers, and are planning our further expansion for Tetris into specialty, gifting markets and live events.&#8221;<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/lislelicensing.com\/\"><strong><u>Lisle Licensing<\/u><\/strong><\/a><strong>:&nbsp;<\/strong>With a long history of representing a broad portfolio of major entertainment and gaming brands,Lisle Licensing offers&nbsp;a unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. As an&nbsp;existing agent for Tetris, the company will continue to represent the brand in the UK and Ireland.&nbsp;<\/li>\n<\/ul>\n<p><em>\u201cHaving secured licensing partners across games, apparel, publishing, and footwear, Lisle\u2019s focus for the future will be to expand the iconic Tetris Effect even further. This will involve more product innovation and creative fun through additional categories and key partner promotions, providing ongoing exciting experiences for fans of the brand,\u201d<\/em> said <strong>Gayle Goldsmith, director of Lisle Licensing.<\/strong><\/p>\n<p>Tetris representatives will be at Brand Licensing Europe (BLE), October 9-11, 2018 at Olympia London in London to meet with prospective licensing partners regarding new branding opportunities.&nbsp; To schedule a meeting, please contact BLE exhibitors: CPLG (<em>BLE Stand:&nbsp;<a href=\"https:\/\/ble18.mapyourshow.com\/7_0\/floorplan_link.cfm?show_id=ble18&amp;alt_entry=true&amp;curr_pri=facility&amp;booth=E30&amp;exhid=GCC127\">Grand Hall &#8211; E30<\/a>),&nbsp;<\/em>Lisle Licensing<em>&nbsp;<\/em><em>(<\/em><em>BLE Stand:&nbsp;<a href=\"https:\/\/ble18.mapyourshow.com\/7_0\/floorplan_link.cfm?show_id=ble18&amp;alt_entry=true&amp;curr_pri=facility&amp;booth=M40&amp;exhid=SNV314\">National Hall &#8211; M40<\/a>)&nbsp;<\/em>or&nbsp;Maurizio Distefano: The Evolution of Licensing (<em>BLE Stand: Grand Hall \u2013 F122<\/em>).&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Tetris Brand Signs CPLG and Haven Global, Renews Lisle Licensing Tetris\u00ae, one of the most recognized and influential video game brands of all time, which will celebrate its 35th&nbsp;anniversary in 2019, today announced a major expansion of its global licensing agent network. Providing representataion from Australia to Germany, Greece, Britain&nbsp; and more, the brand\u2019s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-14274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tetris\u00ae brand announces broad expansion of worldwide licensing network ahead of its 35th Anniversary Year - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The Tetris Brand Signs CPLG and Haven Global, Renews Lisle Licensing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/tetris-brand-announces-broad-expansion-of-worldwide-licensing-network-ahead-of-its-35th-anniversary-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tetris\u00ae brand announces broad expansion of worldwide licensing network ahead of its 35th Anniversary Year - 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