{"id":14481,"date":"2018-10-23T17:27:24","date_gmt":"2018-10-23T15:27:24","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=14481"},"modified":"2018-10-23T17:27:24","modified_gmt":"2018-10-23T15:27:24","slug":"brand-licensing-europe-retailer-numbers-rocket-24-per-cent-as-the-show-pulls-in-record-visitor-numbers","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-retailer-numbers-rocket-24-per-cent-as-the-show-pulls-in-record-visitor-numbers\/","title":{"rendered":"Brand Licensing Europe retailer numbers rocket 24 per cent as the show pulls in record visitor numbers"},"content":{"rendered":"<ul>\n<li><strong>Visitor numbers rise by 6 per cent<\/strong><\/li>\n<li><strong>Visitors and exhibitors proclaim 2018 as \u2018best ever BLE\u2019<\/strong><\/li>\n<li><strong>UBM confirms next year\u2019s dates as 1-3 October, 2019, ExCeL London<\/strong><\/li>\n<\/ul>\n<p>UBM has declared this year\u2019s Brand Licensing Europe (BLE), which took place at Olympia London earlier this month, as the \u2018best ever\u2019 in the show\u2019s 20-year history. Retailer visitor numbers shot up by 24 per cent and overall attendee numbers rose by 6 per cent to a record high of 7,862, including the highest ever number of overseas visitors at 40 per cent.<\/p>\n<p>There were 264 exhibitors in Olympia\u2019s Grand and National halls, compared to 244 in 2017, an increase of 8 per cent. This included 67 companies who were brand new to the show. All three areas of the event (character and entertainment, brands and lifestyle, and art, design and image licensing) experienced growth, and there was a significant uplift in brands and lifestyle exhibitor numbers, which rose by 28 per cent to 73.<\/p>\n<p>\u201cThis year\u2019s BLE was extraordinary,\u201d said brand director Anna Knight. \u201cWe brought the show onto one level at Olympia for the first time, and every corner of it was busy from doors open to close (and beyond). There wasn\u2019t a single lull in activity, attendance or buzz for the entire three days. Thousands of meetings were held, our seminar programme and Live Kitchen demos were extremely successful, and exhibitors proclaimed it \u2018their best BLE ever\u2019,\u201d<\/p>\n<p>\u201cOver 85% of next year\u2019s floorplan is already full. The hard work has already started on developing live experiences that will meet our attendees\u2019 high expectations following this year\u2019s success and we are really excited about working with our customers to further elevate BLE at its new home in East London.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visitor numbers rise by 6 per cent Visitors and exhibitors proclaim 2018 as \u2018best ever BLE\u2019 UBM confirms next year\u2019s dates as 1-3 October, 2019, ExCeL London UBM has declared this year\u2019s Brand Licensing Europe (BLE), which took place at Olympia London earlier this month, as the \u2018best ever\u2019 in the show\u2019s 20-year history. Retailer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-14481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Licensing Europe retailer numbers rocket 24 per cent as the show pulls in record visitor numbers - Licensing Italia<\/title>\n<meta name=\"description\" content=\"UBM has declared this year\u2019s Brand Licensing Europe (BLE), which took place at Olympia London earlier this month, as the \u2018best ever\u2019 in the show\u2019s 20-year history.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-retailer-numbers-rocket-24-per-cent-as-the-show-pulls-in-record-visitor-numbers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Licensing Europe retailer numbers rocket 24 per cent as the show pulls in record visitor numbers - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"UBM has declared this year\u2019s Brand Licensing Europe (BLE), which took place at Olympia London earlier this month, as the \u2018best ever\u2019 in the show\u2019s 20-year history.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-retailer-numbers-rocket-24-per-cent-as-the-show-pulls-in-record-visitor-numbers\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-23T15:27:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/10\/ble-2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleonora Cerioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Cerioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-retailer-numbers-rocket-24-per-cent-as-the-show-pulls-in-record-visitor-numbers\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-retailer-numbers-rocket-24-per-cent-as-the-show-pulls-in-record-visitor-numbers\/\",\"name\":\"Brand Licensing Europe retailer numbers rocket 24 per cent as the show pulls in record visitor numbers - 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