{"id":14896,"date":"2018-12-13T17:40:32","date_gmt":"2018-12-13T16:40:32","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=14896"},"modified":"2018-12-14T14:18:27","modified_gmt":"2018-12-14T13:18:27","slug":"mondo-tv-to-build-out-feisty-pets-licensing-programme-in-italy-and-iberia","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/mondo-tv-to-build-out-feisty-pets-licensing-programme-in-italy-and-iberia\/","title":{"rendered":"Mondo TV to build out Feisty Pets licensing programme in Italy and Iberia"},"content":{"rendered":"<h3>New York-based Surge Licensing, Inc. has tapped Mondo TV as licensing sub-agent for William Mark Corp.\u2019s entertainment and toy brand, <span style=\"font-style: normal !msorm;\"><em>Feisty Pets<\/em><\/span><em>,<\/em> in Italy and Iberia.<\/h3>\n<p><strong><span style=\"font-style: normal !msorm;\"><em>Feisty Pets<\/em><\/span><\/strong> are <strong>interactive plush toys that transform from friendly to ferocious when squeezed<\/strong>. The line\u2019s different characters boast fangs, evil grins or funny faces. <span style=\"font-style: normal !msorm;\"><em>Feisty Pets<\/em><\/span> have grown into a media and toy sensation with millions of fans posting their playfully scary Feisty Films across social media.<\/p>\n<p><strong>Matteo Corradi, CEO at Mondo TV<\/strong>, says: \u201cFor the first time we are approaching the licensing industry with a strong brand not linked to a TV series. This is a new way for our company to do business and we are happy to start working with Surge Licensing on <span style=\"font-style: normal !msorm;\"><em>Feisty Pets<\/em><\/span><em>,<\/em> as it is proving to be the toy IP model of the future. <span style=\"font-style: normal !msorm;\"><em>Feisty Pets<\/em><\/span> success is truly remarkable and Mondo looks forward to building out an exciting licensing campaign in the coming months.\u201d<\/p>\n<p>With <strong>Jazwares<\/strong> as the <strong>global master toy<\/strong> partner and <strong>Scholastic<\/strong> as the <strong>master English language publisher<\/strong> for the brand, Mondo plans to follow up and support the toy programme locally with a lifestyle-based consumer products, publishing and innovative collaborations that capture the unique <span style=\"font-style: normal !msorm;\"><em>Feisty Pets<\/em><\/span> fan experience.<\/p>\n<p>\u201cWe are thrilled to welcome Mondo TV to the Feisty Pets family,\u201d said <strong>Surge Licensing\u2019s VP, Elan Freedman<\/strong>. \u201cMondo\u2019s licensing team is best-in-class and has the perfect amount of Feisty-ness to steward and lead the brand in Italy and Iberia.\u201d<\/p>\n<p>\u201cIn just a year, the <span style=\"font-style: normal !msorm;\"><em>&#8216;Feisty Films&#8217;<\/em><\/span> YouTube series\u2019 global viewership skyrocketed and has already surpassed 100,000,000 views. This, coupled with robust retail support for the feature plush and collectible plastic figures with massive distribution in our markets, proves it is now time to expand licensed products among all categories in Italy and Iberia\u201d added Matteo Corradi&nbsp;CEO at Mondo TV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York-based Surge Licensing, Inc. has tapped Mondo TV as licensing sub-agent for William Mark Corp.\u2019s entertainment and toy brand, Feisty Pets, in Italy and Iberia. Feisty Pets are interactive plush toys that transform from friendly to ferocious when squeezed. The line\u2019s different characters boast fangs, evil grins or funny faces. Feisty Pets have grown [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-14896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mondo TV to build out Feisty Pets licensing programme in Italy and Iberia - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Surge Licensing, Inc. has tapped Mondo TV as licensing sub-agent for William Mark Corp.\u2019s entertainment and toy brand, Feisty Pets, in Italy and Iberia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/mondo-tv-to-build-out-feisty-pets-licensing-programme-in-italy-and-iberia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondo TV to build out Feisty Pets licensing programme in Italy and Iberia - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Surge Licensing, Inc. has tapped Mondo TV as licensing sub-agent for William Mark Corp.\u2019s entertainment and toy brand, Feisty Pets, in Italy and Iberia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/mondo-tv-to-build-out-feisty-pets-licensing-programme-in-italy-and-iberia\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-13T16:40:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-14T13:18:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2018\/12\/2018_12_feistypets_980x490-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maura Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/mondo-tv-to-build-out-feisty-pets-licensing-programme-in-italy-and-iberia\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/mondo-tv-to-build-out-feisty-pets-licensing-programme-in-italy-and-iberia\/\",\"name\":\"Mondo TV to build out Feisty Pets licensing programme in Italy and Iberia - 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