{"id":15787,"date":"2019-02-28T18:18:26","date_gmt":"2019-02-28T17:18:26","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=15787"},"modified":"2019-02-28T18:18:26","modified_gmt":"2019-02-28T17:18:26","slug":"tetris-ushers-in-35th-anniversary-year-with-plans-to-grow-branded-consumer-product-lineup-worldwide","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/tetris-ushers-in-35th-anniversary-year-with-plans-to-grow-branded-consumer-product-lineup-worldwide\/","title":{"rendered":"Tetris\u00ae ushers in 35th anniversary year with plans to grow branded consumer product lineup worldwide"},"content":{"rendered":"<h3 class=\"p2\"><span class=\"s1\">Brand Fresh Management (US), LDI (Israel), SAGOO (France) and Tycoon (Mexico) Join Tetris Brand\u2019s Global Licensing Network<\/span><\/h3>\n<p class=\"p4\"><span class=\"s4\">It\u2019s the iconic brand known for fostering a \u201cwe all fit together\u201d lifestyle among fans of all ages, genders and backgrounds across the globe. <\/span><\/p>\n<p class=\"p4\"><span class=\"s4\">For 2019, the Tetris<\/span><span class=\"s5\"><b>\u00ae<\/b><\/span><span class=\"s3\"> brand is marking its milestone 35<\/span><span class=\"s6\"><sup>th<\/sup><\/span><span class=\"s3\"> anniversary with plans to introduce all kinds of new and unique games, apparel, toys, lifestyle goods and more throughout the year and beyond in markets worldwide that will appeal to the brand\u2019s massive, dedicated fan base. To achieve this, The Tetris Company today announced the continued expansion of its global merchandise licensing agent network with new partners in the United States, Israel, France and Mexico.<\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">&nbsp;<\/span><span class=\"s3\">\u201cThe Tetris brand has reached an amazing 35 years as one of the most renowned video game brands of all time, and is today as popular, if not more so, than ever before among fans worldwide. We\u2019ve been hard at work to make this an incredible celebratory year, and I\u2019m excited over the many new Tetris-branded merchandise products and experiences that we\u2019ll be revealing throughout the months ahead,\u201d said <strong>Maya Rogers, President and CEO of Blue Planet Software, the sole agent for the Tetris brand<\/strong>. \u201cA key part of our strategy for continued innovation of the Tetris brand is working with an ever growing lineup of the industry\u2019s top licensing agents around the world. We\u2019re looking forward to working with Brand Fresh Management, SAGOO, Tycoon and LDI moving forward.\u201d<\/span><\/p>\n<p class=\"p6\"><span class=\"s3\">&nbsp;<\/span><span class=\"s7\"><b>New Tetris Merchandise Licensing Agents<\/b><\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">The Tetris Company works with a growing network of merchandise licensing agents as part of its strategy to bring unique, high-quality <\/span><span class=\"s8\">Tetris-branded products and experiences to markets worldwide. New agents include:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s9\"><b><\/b><a href=\"https:\/\/www.linkedin.com\/in\/janice-ross-41b662\/%20\"><span class=\"s10\"><b>Brand Fresh Management LLC<\/b><\/span><\/a><\/span><span class=\"s11\"> <b>(United States):<\/b> <\/span><span class=\"s1\">As a diverse and nimble licensing and business development agency, Brand Fresh Management focuses on transforming and accelerating consumer brands.&nbsp;<\/span><\/li>\n<\/ul>\n<p class=\"p7\"><span class=\"s1\">\u201cBeyond its premier status as a digital game, Tetris is in the zeitgeist of pop culture so it\u2019s an exciting time to come on board as the U.S. agency for consumer products.&nbsp; It\u2019s a brand with a fanbase across multiple generations who love Tetris not only for the fun game play but for its positive message about how we all fit together.&nbsp; I count myself as one of the biggest fans!\u201d said Janice Ross, Managing Partner, Brand Fresh Management.<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s9\"><b><\/b><a href=\"https:\/\/www.ldi.co.il\/\"><span class=\"s10\"><b>LDI<\/b><\/span><\/a><\/span><span class=\"s1\"><b> (Israel):<\/b> As one of the largest licensing agencies in Israel, LDI represents companies, such as WB, Mattel, Cartoon Network, Sanrio and Live Nation. The company will serve as the licensing agent for the Tetris brand in Israel, the Gaza Strip and the West Bank.<\/span>&nbsp;<\/li>\n<\/ul>\n<p class=\"p7\"><span class=\"s1\">\u201cThe gaming licensing world is a growing phenomenon. Therefore, we are thrilled to work with Tetris, the pioneer gaming icon that we envision as a lifestyle brand, which is perfect for home d\u00e9cor, fashion, stationery and more,\u201d said Tal Degani, commercial category manager at LDI.<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s9\"><b><\/b><a href=\"https:\/\/www.sagoo.fr\/\"><span class=\"s10\"><b>SAGOO<\/b><\/span><\/a><\/span> <span class=\"s13\"><b>(France):<\/b> <\/span><span class=\"s1\">As an independent agency who represents licensing and merchandising rights of tremendous music, artists or entertainment brands and properties in France, Europe and worldwide,<b> <\/b>Sagoo showcases a high-profile portfolio of licenses, offering brands strong content, visibility and great opportunities of business development in various product categories.<\/span><\/li>\n<\/ul>\n<p class=\"p7\"><span class=\"s1\">\u201cWe are really proud to be representing the iconic Tetris brand as it turns 35 in the French market, and will use Sagoo\u2019s unique blend of passion, creativity and expertise for the benefit of this premium brand\u2019s licensing programs,\u201d said Veronique Pichon, President of Sagoo.<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s9\"><b><\/b><a href=\"https:\/\/tycoon.mx\/en\/home\/%20%20\"><span class=\"s10\"><b>Tycoon<\/b><\/span><\/a><\/span><span class=\"s1\"> <b>(Mexico):<\/b> With almost 3 decades of experience working with premium Entertainment &amp; Lifestyle brands, Tycoon is today the largest licensing network in Latin America. With offices in Mexico, Brazil, Colombia, Ecuador, Chile, Peru, Costa Rica &amp; Argentina, Tycoon offers fully integrated licensing services, from brand development to category management &amp; retail, and represents the most professional and passionate licensing praxis in the region.<\/span><\/li>\n<\/ul>\n<p class=\"p7\"><span class=\"s1\">\u201cWe are delighted to welcome Tetris to our roster of prodigious brands, those which shape the history of gameplay,\u201d says <strong>Elias Fasja, President of Tycoon<\/strong>. \u201cTetris brings a fresh and whimsical lifestyle<i>-ish<\/i> edge to our gaming portfolio, and speaks to the growing interest for gaming brands in retail. Beginning with Mexico, we are keen to be part of the 35<\/span><span class=\"s14\"><sup>th<\/sup><\/span><span class=\"s1\"> Celebration and help Tetris reward Latin American fans with amazing new products!\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Fresh Management (US), LDI (Israel), SAGOO (France) and Tycoon (Mexico) Join Tetris Brand\u2019s Global Licensing Network It\u2019s the iconic brand known for fostering a \u201cwe all fit together\u201d lifestyle among fans of all ages, genders and backgrounds across the globe. For 2019, the Tetris\u00ae brand is marking its milestone 35th anniversary with plans to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-15787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tetris\u00ae ushers in 35th anniversary year with plans to grow branded consumer product lineup worldwide - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The Tetris\u00ae brand is marking its milestone 35th anniversary with plans to introduce all kinds of new games, apparel, toys, lifestyle goods and more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/tetris-ushers-in-35th-anniversary-year-with-plans-to-grow-branded-consumer-product-lineup-worldwide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tetris\u00ae ushers in 35th anniversary year with plans to grow branded consumer product lineup worldwide - 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