{"id":16315,"date":"2019-04-04T16:23:16","date_gmt":"2019-04-04T14:23:16","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=16315"},"modified":"2019-04-04T16:23:16","modified_gmt":"2019-04-04T14:23:16","slug":"national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/","title":{"rendered":"National Geographic launches kids&#8217; footwear inspired by Photo Ark endangered species project"},"content":{"rendered":"<h3>Partnership with Clarks uses sustainable and recycled materials in colourful, stylish and striking collection<\/h3>\n<p>National Geographic today launches <strong>Clarks Kids X National Geographic<\/strong>, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world\u2019s leading names in footwear.<\/p>\n<p>Sustainability is a major feature of this collection. Tying in with National Geographic\u2019s strong focus on sustainability, 16 pairs of the shoes in the collection will be made from 100% recycled bottles, using recycled cardboard and natural vegetable dye for the packaging.&nbsp;<\/p>\n<p>The range\u2019s original look and style are integral to the range, with this National Geographic and Clarks collaboration colourfully celebrating some of the most amazing species on earth, including the African Leopard, the Poison Dart Frog, the Panther Chameleon and the Harlequin Filefish to name only a few.<\/p>\n<p>Clarks Kids X National Geographic pioneering craftsmanship and designs are inspired by a National Geographic project using the power of photography to inspire people to help species at risk. Joel Sartore is the founder of the Photo Ark, a ground-breaking effort to document all animals in captivity before they disappear. This project has inspired the production of this range of footwear by using bio-mimicry technology to influence the design of the collection, driving awareness of endangered species.<\/p>\n<p>Some 8,754 species have been photographed so far for Photo Ark. It will take a further 25 years to complete the body of work.<\/p>\n<p>A range of casual shoes, canvas shoes, boots and school shoes for kids \u2013 from toddlers to tweens \u2013 make up the 26 different styles in this varied and exciting collection.<\/p>\n<p>There\u2019s also The Big Cat&nbsp;Collection, a limited-edition Desert Boot collection inspired by the amazing patterns of nature\u2019s endangered icons: earth\u2019s mightiest cats.<\/p>\n<p><strong>Helena Mansell-Stopher, Director Consumer Products, Publishing and Retail, National Geographic Partners UK,<\/strong> said: <em>&#8220;This collection encompasses many of the themes that National Geographic embraces: sustainability, endangered species and the beauty and colour of the natural world. The Clarks Kids X National Geographic is the start of what we are sure will be a wonderful partnership.\u201d<\/em><\/p>\n<p>The new line, available in Clarks stores throughout the UK and Ireland as well as online at clarks.co.uk, launched on Monday 1 April. It follows hard on the heels of the sixth annual&nbsp;Big Cat Month on the popular channel Nat Geo WILD, showcasing the world\u2019s most extraordinary big cat species.<\/p>\n<p>This launch begins a global, multi-year partnership with Clarks. A portion of the revenue generated by this and other National Geographic-supported Clarks collections will support the National Geographic Society\u2019s work in the areas of science, exploration, conservation, and education.<\/p>\n<p>This licensing deal forms part of the National Geographic consumer products strategy, which launched globally in 2017. As a global, forward thinking, multimedia company with a scientific body at its core, National Geographic is uniquely positioned to create products and authentic experiences that engage, enlighten, and educate. The National Geographic licensing programme supports the overall brand mission and premium positioning by extending the organisation\u2019s values to consumers through brand relevant products and experiences that also give back to science, exploration and conservation through the work of the National Geographic Society.<\/p>\n<p>The National Geographic licensing strategy is led by three \u2018core missions\u2019: sustainability; educating children; and the National Geographic commitment to exploration and protecting our planet. However, within these missions this approach also allows the brand and its partners to embrace many associated themes. Space, the Human Journey, our Changing Planet, and Amazing Animals are themes which the brand will expand throughout consumer products for both children and adults during 2019.&nbsp; Similarly, sustainability is being strongly highlighted through Planet or Plastic? \u2013 National Geographic\u2019s multi-year effort to raise awareness about the global single-use plastic crisis. Planet or Plastic? is attracting sustainability-focused partners in areas as diverse as water bottles, luggage, bedding and beauty products.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16316\" src=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window-2.jpg\" alt=\"Clarks Westfield\" width=\"980\" height=\"551\" srcset=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window-2.jpg 980w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window-2-300x169.jpg 300w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window-2-768x432.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partnership with Clarks uses sustainable and recycled materials in colourful, stylish and striking collection National Geographic today launches Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world\u2019s leading names in footwear. Sustainability is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-16315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Geographic launches kids&#039; footwear inspired by Photo Ark endangered species project - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Partnership with Clarks uses sustainable and recycled materials in colourful, stylish and striking collection\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Geographic launches kids&#039; footwear inspired by Photo Ark endangered species project - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Partnership with Clarks uses sustainable and recycled materials in colourful, stylish and striking collection\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T14:23:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleonora Cerioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Cerioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/\",\"name\":\"National Geographic launches kids' footwear inspired by Photo Ark endangered species project - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window.jpg\",\"datePublished\":\"2019-04-04T14:23:16+00:00\",\"dateModified\":\"2019-04-04T14:23:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521\"},\"description\":\"Partnership with Clarks uses sustainable and recycled materials in colourful, stylish and striking collection\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window.jpg\",\"width\":980,\"height\":551,\"caption\":\"Clarks Westfield\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"National Geographic launches kids&#8217; footwear inspired by Photo Ark endangered species project\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521\",\"name\":\"Eleonora Cerioli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g\",\"caption\":\"Eleonora Cerioli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"National Geographic launches kids' footwear inspired by Photo Ark endangered species project - Licensing Italia","description":"Partnership with Clarks uses sustainable and recycled materials in colourful, stylish and striking collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/","og_locale":"en_US","og_type":"article","og_title":"National Geographic launches kids' footwear inspired by Photo Ark endangered species project - Licensing Italia","og_description":"Partnership with Clarks uses sustainable and recycled materials in colourful, stylish and striking collection","og_url":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2019-04-04T14:23:16+00:00","og_image":[{"width":980,"height":551,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window.jpg","type":"image\/jpeg"}],"author":"Eleonora Cerioli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Eleonora Cerioli","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/","url":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/","name":"National Geographic launches kids' footwear inspired by Photo Ark endangered species project - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window.jpg","datePublished":"2019-04-04T14:23:16+00:00","dateModified":"2019-04-04T14:23:16+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521"},"description":"Partnership with Clarks uses sustainable and recycled materials in colourful, stylish and striking collection","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window.jpg","width":980,"height":551,"caption":"Clarks Westfield"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/national-geographic-launches-kids-footwear-inspired-by-photo-ark-endangered-species-project\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"National Geographic launches kids&#8217; footwear inspired by Photo Ark endangered species project"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/c7ad8319139512f9ff6e2a88e1649521","name":"Eleonora Cerioli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81dc7105f97b96f588bb511850ed1b29?s=96&d=mm&r=g","caption":"Eleonora Cerioli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/Clarks-Westfield-Window.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-4f9","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/16315"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=16315"}],"version-history":[{"count":1,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/16315\/revisions"}],"predecessor-version":[{"id":16320,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/16315\/revisions\/16320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/16318"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=16315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=16315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=16315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}