{"id":16399,"date":"2019-04-11T16:51:50","date_gmt":"2019-04-11T14:51:50","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=16399"},"modified":"2019-04-11T16:51:50","modified_gmt":"2019-04-11T14:51:50","slug":"poetic-brands-adds-fido-dido-to-7up-free-license","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/poetic-brands-adds-fido-dido-to-7up-free-license\/","title":{"rendered":"Poetic Brands Adds Fido Dido To 7UP\u00ae Free License"},"content":{"rendered":"<h3>Licensed clothing specialist Poetic Brands has extended its 7UP\u00ae Free agreement to include Fido Dido \u2013 the witty wriggly-haired \u201cKing of Chill\u201d who will star in the brand\u2019s 2019 \u201cFeels Good to be Free\u201d creative campaign.<\/h3>\n<p>First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP in the 1990s, when he graced cans and bottles and appeared in a series of commercials. Fido Dido has appeared on 7UP packaging on and off ever since in celebration of important moments in the iconic lemon-lime beverage\u2019s history.<\/p>\n<p>Poetic Brands will develop a host of apparel lines that feature Fido Dido\u2019s unmistakable outline combined with classic 7UP Free imagery.<\/p>\n<p><em>\u201cWe are very excited to be adding Fido Dido to our 7UP Free license,\u201d<\/em> says <strong>Elliott Matthews of Poetic Brands<\/strong>.<em> \u201cHe is an iconic figure for a whole generation of people and is instantly recognisable to millions, so this range will really stand out at retail and we are expecting strong sales.\u201d<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-16401\" src=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/04\/7UPxFido-Dido2.jpg\" alt=\"7UPxFido Dido\" width=\"563\" height=\"552\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Licensed clothing specialist Poetic Brands has extended its 7UP\u00ae Free agreement to include Fido Dido \u2013 the witty wriggly-haired \u201cKing of Chill\u201d who will star in the brand\u2019s 2019 \u201cFeels Good to be Free\u201d creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2,521],"class_list":["post-16399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters","tag-apparelaccessories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Poetic Brands Adds Fido Dido To 7UP\u00ae Free License - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Licensed clothing specialist Poetic Brands has extended its 7UP\u00ae Free agreement to include Fido Dido\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/poetic-brands-adds-fido-dido-to-7up-free-license\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poetic Brands Adds Fido Dido To 7UP\u00ae Free License - 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