{"id":16514,"date":"2019-04-18T17:25:51","date_gmt":"2019-04-18T15:25:51","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=16514"},"modified":"2019-04-18T17:25:51","modified_gmt":"2019-04-18T15:25:51","slug":"brand-licensing-europe-announces-beyond-the-book-publishing-activation-for-2019","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-beyond-the-book-publishing-activation-for-2019\/","title":{"rendered":"Brand Licensing Europe announces \u2018Beyond The Book\u2019 publishing activation for 2019"},"content":{"rendered":"<h3 class=\"p1\"><span class=\"s1\">Brand Licensing Europe will debut a \u2018Beyond the Book\u2019 Publishing Activation at this year\u2019s event, which takes place 1-3 October at ExCeL London.<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Celebrating publishing\u2019s role within the licensing industry and showcasing success stories that have originated as publishing IP over the years, Beyond the Book will showcase an exciting collection of licensed products from BLE exhibitors, including Copyrights, Gallimard Jeunesse, Casterman, Penguin Ventures, Walker Books, Sanrio, Rocket Licensing, Tara Duncan and Metrostar.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The activation will also play host to a range of very special events, including daily author \u2018meet and greets\u2019 and signing opportunities. Nielsen Book has been confirmed as the activation\u2019s official partner and will lead a publishing session in the BLE Licensing Academy during the show.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Sitting alongside \u2018Beyond the Book\u2019 is the all new Publishing Pavilion, which will offer entry-level pricing to start-ups and smaller brands to help shine a light on innovative, new properties breaking into the sector. &nbsp;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cPublishing has played an integral role in the licensing industry since day one \u2013 it\u2019s thought that Beatrix Potter was the first ever licensor back in the 1930s when she brought out a Peter Rabbit plush,\u201d said <strong>BLE Event Director Anna Knight<\/strong>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cAccording to our partner, Nielsen Book, 190 million print books were sold in the UK in 2018 and the market was valued at \u00a31.6bn, accounting for 71 per cent of all UK book purchases. Children\u2019s print books equate to 20 per cent of that. As a licensing category, it\u2019s also incredibly strong, accounting for 7 per cent ($18,437 billion)* of global licensing retail sales by property type in 2017, which is an increase of 5.3 per cent. It\u2019s a source of super rich content and brand owners are continuously injecting new ideas, IP, characters and storylines into the pipeline for licensees and retailers to work with.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Hazel Kenyon, research director at Nielsen Book<\/strong>, added: &#8220;Nielsen Book is delighted to be a knowledge partner of BLE in 2019. Our expertise in analysis of consumer book purchasing places us in a unique position to be able to provide insightful data about books around the world. We look forward to providing a baseline &#8211; and perhaps surprising! &#8211; stats on children&#8217;s book brands as well as the leading names in adult non-fiction.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&nbsp;<\/span><strong><span class=\"s1\">Brand Licensing Europe takes place 1-3 October 2019 at ExCeL London.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Licensing Europe will debut a \u2018Beyond the Book\u2019 Publishing Activation at this year\u2019s event, which takes place 1-3 October at ExCeL London. Celebrating publishing\u2019s role within the licensing industry and showcasing success stories that have originated as publishing IP over the years, Beyond the Book will showcase an exciting collection of licensed products from [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":15422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-16514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Licensing Europe announces \u2018Beyond The Book\u2019 publishing activation for 2019 - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-beyond-the-book-publishing-activation-for-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Licensing Europe announces \u2018Beyond The Book\u2019 publishing activation for 2019 - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Brand Licensing Europe will debut a \u2018Beyond the Book\u2019 Publishing Activation at this year\u2019s event, which takes place 1-3 October at ExCeL London. Celebrating publishing\u2019s role within the licensing industry and showcasing success stories that have originated as publishing IP over the years, Beyond the Book will showcase an exciting collection of licensed products from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-beyond-the-book-publishing-activation-for-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-18T15:25:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/02\/ble-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maura Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-beyond-the-book-publishing-activation-for-2019\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-beyond-the-book-publishing-activation-for-2019\/\",\"name\":\"Brand Licensing Europe announces \u2018Beyond The Book\u2019 publishing activation for 2019 - 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