Brandar Consulting, LLC<\/strong> to conduct the survey for the fifth consecutive year. The survey results have shown steady growth year-over-year, with a 16 percent leap in revenue over the course of the five years the survey has been conducted.<\/p>\nDespite the ascendance of ecommerce and the impact it has inevitably had on the business of brand licensing, survey respondents reported that an average of 79 percent of their business came from brick-and-mortar stores in 2018, compared to 21 percent from online sales. Those are the same average percentages reported in the prior two years.<\/p>\n
The Entertainment&Character<\/strong> sector was by far the largest category, accounting for $122.7 billion<\/strong>, or 43.8 percent of the total global licensing market<\/strong>. The second-largest sector \u2013 Corporate Brands<\/strong> \u2013 showed the highest growth rate (5.5 percent year over year) of the top four sectors with $58.8 billion (21 percent)<\/strong> of the overall business, attributed to the staying power of name brands in today\u2019s challenging retail environment. Fashion<\/strong> was the next largest ($32.2 billion, 11.5 percent<\/strong>), followed by Sports<\/strong> ($27.8 billion, 9.9 percent<\/strong>).<\/p>\nApparel<\/strong> (15 percent), Toys<\/strong> (12.6 percent) and Fashion Accessories<\/strong> (11.5 percent) continued to lead in the breakdown by product category, though the global toy sector experienced the largest decline, down 2.1 percent from 2018, in part due to the market disruption caused by the bankruptcy and ultimate liquidation of Toys R Us in the U.S. and some other world markets.<\/p>\n![\"\"](\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/Sales-by-Property-768x503.jpg\")
<\/p>\n
<\/p>\n
\u201cThe 2019 Global Licensing Survey drives home the fact that licensing continues to be a vital part of the consumer marketplace, and a versatile tool for brand owners and licensees to creatively build their businesses,\u201d<\/em> said Licensing International President Maura Regan<\/strong>. \u201cThis year\u2019s results highlight licensing\u2019s wide reach, value and potential in both developed and growth markets. It\u2019s an exciting time to lead the licensing business into its promising future.\u201d<\/em><\/p>\nThe complete report, including regional and country-by-country breakdowns for major markets, will be made available free to all Licensing International members this summer.<\/p>\n
Non-members will be able to purchase the survey for $975 at www.LicensingInternational.org.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Annual Global Licensing Survey, published by Licensing International and showed at Las Vegas Licensing Expo, reports a 3.2 percent increase in global retail sales of licensed products over the prior year Global retail sales of licensed merchandise and services grew to $280.3 billion in 2018, a 3.2 percent increase over the $271.6 billion generated […]<\/p>\n","protected":false},"author":6,"featured_media":17150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-17149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"\n
The 2019 Annual Global Licensing Survey showed in Las Vegas - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The Annual Global Licensing Survey reports a 3.2 percent increase in global retail sales of licensed products over the prior year\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2019 Annual Global Licensing Survey showed in Las Vegas - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"The Annual Global Licensing Survey reports a 3.2 percent increase in global retail sales of licensed products over the prior year\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-05T09:21:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-05T13:50:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/2019_global-survey.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1002\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maura Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/\",\"name\":\"The 2019 Annual Global Licensing Survey showed in Las Vegas - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/2019_global-survey.png\",\"datePublished\":\"2019-06-05T09:21:34+00:00\",\"dateModified\":\"2019-06-05T13:50:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145\"},\"description\":\"The Annual Global Licensing Survey reports a 3.2 percent increase in global retail sales of licensed products over the prior year\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/2019_global-survey.png\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/2019_global-survey.png\",\"width\":1002,\"height\":539,\"caption\":\"2019_global survey\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 2019 Annual Global Licensing Survey showed in Las Vegas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145\",\"name\":\"Maura Rastelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g\",\"caption\":\"Maura Rastelli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 2019 Annual Global Licensing Survey showed in Las Vegas - Licensing Italia","description":"The Annual Global Licensing Survey reports a 3.2 percent increase in global retail sales of licensed products over the prior year","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/","og_locale":"en_US","og_type":"article","og_title":"The 2019 Annual Global Licensing Survey showed in Las Vegas - Licensing Italia","og_description":"The Annual Global Licensing Survey reports a 3.2 percent increase in global retail sales of licensed products over the prior year","og_url":"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2019-06-05T09:21:34+00:00","article_modified_time":"2019-06-05T13:50:30+00:00","og_image":[{"width":1002,"height":539,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/2019_global-survey.png","type":"image\/png"}],"author":"Maura Rastelli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Maura Rastelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/","url":"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/","name":"The 2019 Annual Global Licensing Survey showed in Las Vegas - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/2019_global-survey.png","datePublished":"2019-06-05T09:21:34+00:00","dateModified":"2019-06-05T13:50:30+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145"},"description":"The Annual Global Licensing Survey reports a 3.2 percent increase in global retail sales of licensed products over the prior year","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/2019_global-survey.png","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/2019_global-survey.png","width":1002,"height":539,"caption":"2019_global survey"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/the-2019-annual-global-licensing-survey-showed-in-las-vegas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"The 2019 Annual Global Licensing Survey showed in Las Vegas"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145","name":"Maura Rastelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g","caption":"Maura Rastelli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/2019_global-survey.png","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-4sB","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/17149"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=17149"}],"version-history":[{"count":4,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/17149\/revisions"}],"predecessor-version":[{"id":17171,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/17149\/revisions\/17171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/17150"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=17149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=17149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=17149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/Sales-by-Region-531x421.jpg\")
<\/p>\n