{"id":17269,"date":"2019-06-11T18:40:50","date_gmt":"2019-06-11T16:40:50","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=17269"},"modified":"2019-06-11T18:40:50","modified_gmt":"2019-06-11T16:40:50","slug":"rocket-to-represent-lifestyle-brand-rebel-girls","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/rocket-to-represent-lifestyle-brand-rebel-girls\/","title":{"rendered":"Rocket to represent lifestyle brand Rebel Girls"},"content":{"rendered":"<h3><span lang=\"EN-GB\">Independent licensing agent Rocket Licensing has been appointed to represent the hugely successful literary and lifestyle brand Rebel Girls in the UK and Eire on behalf of US licensor and publisher Timbuktu Labs.<\/span><\/h3>\n<p><span lang=\"EN-GB\"><strong>Rebel Girls is a lifestyle media brand<\/strong> on a mission to raise a generation of confident girls backed by a global audience spanning 70 countries. Through vivid storytelling, illustration and compelling multimedia content Rebel Girls encourages young women to explore, learn and dream without limits.<\/span><\/p>\n<p><span lang=\"EN-GB\">The book series Good Night Stories for Rebel Girls, written by Elena Favilli and Francesca Cavallo, is the foundation of the company\u2019s mission. At its core Good Night Stories for Rebel Girls focuses on highlighting and celebrating women\u2019s achievements, diversity, daring adventures and struggles to navigate a patriarchal world.<\/span><\/p>\n<p><span lang=\"EN-GB\">The series is a two-volume collection each comprised of 100 stories of inspirational women who have changed the world \u2013 from Elizabeth 1 to Serena Williams and from Nefertiti to J K Rowling. An international triumph, the books have sold over 4 million copies since Volume 1 was first published in 2016. In the UK, both volumes have remained on the Nielsen\u2019s top 50 chart since publication and have scooped up numerous awards including Blackwell\u2019s Children\u2019s Book of the Year, Foyles Book of the Year and Guardian Best Book of the Year. <\/span><\/p>\n<p><span lang=\"EN-GB\">In the US, the brand has already inspired books, calendars, gift sets, greeting cards, a podcast, audio books and school planners, with vast potential for many more products across many more categories \u2013 all guided by the brand\u2019s mission to \u201crevolutionise girlhood by telling a different product story\u201d.<\/span><\/p>\n<p><span lang=\"EN-GB\">In keeping with Rebel Girls\u2019 community-driven values, Rocket Licensing\u2019s aim in the UK is to license product that is educational, ethical and empowering. Product will be aimed primarily at girls aged 6 to 11 but the universal popularity of the books is likely to generate a strong secondary market among tweens, teens and young women, teachers and educators, and gift buyers including parents and grandparents. <\/span><\/p>\n<p><span lang=\"EN-GB\">Target categories include stationery and social stationery, gifts and homeware, home textiles, daywear and nightwear, accessories and health and beauty. The brand\u2019s bedtime stories theme offers good initial product opportunities in categories such as nightwear and bedding. <\/span><\/p>\n<p><span lang=\"EN-GB\">Rocket aims to drive the brand through key occasions such as World Book Day and International Women\u2019s Day, while establishing Rebel Girls as a brand with real longevity and year-round relevance. The initial roll out will be across mid-market retailers.<\/span><\/p>\n<p><span lang=\"EN-GB\"><strong>Rob Wijeratna, Joint Managing Director of Rocket Licensing<\/strong> says:<em> \u201cRebel Girls is a publishing and media phenomenon, proving more than ever that there is a market for this sort of brand message and product. We\u2019re thrilled to be representing this highly original, eye-catching and empowering brand.\u201d<\/em><\/span><\/p>\n<p class=\"Normal1\"><span lang=\"EN-GB\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Independent licensing agent Rocket Licensing has been appointed to represent the hugely successful literary and lifestyle brand Rebel Girls in the UK and Eire on behalf of US licensor and publisher Timbuktu Labs. Rebel Girls is a lifestyle media brand on a mission to raise a generation of confident girls backed by a global audience [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-17269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rocket to represent lifestyle brand Rebel Girls - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Rocket Licensing has been appointed to represent brand Rebel Girls in the UK and Eire on behalf of US licensor and publisher Timbuktu Labs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/rocket-to-represent-lifestyle-brand-rebel-girls\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rocket to represent lifestyle brand Rebel Girls - 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