{"id":17326,"date":"2019-06-18T17:01:57","date_gmt":"2019-06-18T15:01:57","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=17326"},"modified":"2019-06-18T17:01:57","modified_gmt":"2019-06-18T15:01:57","slug":"img-appointed-to-manage-global-licensing-for-fiat-fiat-500-fiat-professional-alfa-romeo-lancia-and-abarth","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/img-appointed-to-manage-global-licensing-for-fiat-fiat-500-fiat-professional-alfa-romeo-lancia-and-abarth\/","title":{"rendered":"IMG appointed to manage global licensing for Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth"},"content":{"rendered":"<h3>IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands. The new partnership now sees IMG representing the entire FCA Group, already being the licensing agent for the group\u2019s US-based brands Jeep, RAM, Dodge and Chrysler.<\/h3>\n<p>IMG will focus on growing the Italian automotive brands\u2019 presence internationally through a range of licensed categories from toys, video games and collectibles to broad-based brand lifestyle programmes and technical products.<\/p>\n<p>The collaboration also includes management of the Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands\u2019 existing licensing programmes globally.&nbsp;<\/p>\n<p><strong>Bruno Maglione, President of Licensing, IMG,<\/strong> commented: <em>\u201cWe are delighted to be working with these world-renowned Italian brands \u2013 each rich in heritage, individual identity and popularity. We see great opportunities to leverage the strengths of this compelling brand portfolio and their diverse brand profiles.\u201d<\/em><\/p>\n<p><strong>Cristiano Fiorio, Head of Brand Communication, FCA EMEA region<\/strong>, said:&nbsp;<em>\u201cWe selected IMG after in-depth and thorough research, because they were able to interpret, envisage and foresee the importance of growing brand extension, while being rigorous on the protection of the brands\u2019 identities and values. They have been able to create a sustainable business plan, and at the same time demonstrate how to sustain brand equity.\u201d<\/em><\/p>\n<p>IMG will take a region-by-region approach to developing and extending each of the brands\u2019 licensing programmes through a transnational team led by IMG\u2019s Milan office in Italy. &nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17329\" src=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/Fiat_500-Star_51.jpg\" alt=\"Fiat_500\" width=\"1772\" height=\"1233\" srcset=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/Fiat_500-Star_51.jpg 1772w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/Fiat_500-Star_51-300x209.jpg 300w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/Fiat_500-Star_51-768x534.jpg 768w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/Fiat_500-Star_51-1024x713.jpg 1024w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands. The new partnership now sees IMG representing the entire FCA Group, already being the licensing agent for the group\u2019s US-based brands Jeep, RAM, Dodge and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-17326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IMG appointed to manage global licensing for Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth - Licensing Italia<\/title>\n<meta name=\"description\" content=\"IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/img-appointed-to-manage-global-licensing-for-fiat-fiat-500-fiat-professional-alfa-romeo-lancia-and-abarth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMG appointed to manage global licensing for Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/img-appointed-to-manage-global-licensing-for-fiat-fiat-500-fiat-professional-alfa-romeo-lancia-and-abarth\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-18T15:01:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/06\/FCA_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"6449\" \/>\n\t<meta property=\"og:image:height\" content=\"3047\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/img-appointed-to-manage-global-licensing-for-fiat-fiat-500-fiat-professional-alfa-romeo-lancia-and-abarth\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/img-appointed-to-manage-global-licensing-for-fiat-fiat-500-fiat-professional-alfa-romeo-lancia-and-abarth\/\",\"name\":\"IMG appointed to manage global licensing for Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth - 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