{"id":17565,"date":"2019-07-10T15:16:25","date_gmt":"2019-07-10T13:16:25","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=17565"},"modified":"2019-07-10T15:16:25","modified_gmt":"2019-07-10T13:16:25","slug":"ble-delivers-packed-retail-programme-for-2019","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ble-delivers-packed-retail-programme-for-2019\/","title":{"rendered":"BLE Delivers packed Retail programme for 2019"},"content":{"rendered":"<h3>Brand Licensing Europe is hosting a packed programme for retailers at this year\u2019s event as it announces new daily breakfast briefings and a Retail Trends Lounge with dedicated educational programme.<\/h3>\n<p>The event, which is celebrating its 21<sup>st<\/sup>anniversary, takes place from <strong>1-3 October 2019 at ExCeL London<\/strong>. Visitor registration is open now at <a href=\"https:\/\/www.brandlicensing.eu\/\">www.brandlicensing.eu<\/a>.<\/p>\n<p>Retailers will be treated to:<\/p>\n<p><strong>New daily breakfast briefings.&nbsp;<\/strong>Held between 0800-0900 at The Bridge restaurant within ExCeL, retailers can tuck into a complimentary breakfast and learn about that day\u2019s highlights while the BLE team will be on hand to answer questions and queries.<\/p>\n<p><strong>New Retail Trends Lounge<\/strong>: Retailers will have exclusive access to the lounge to hold meetings, catch up with colleagues or just take a breather and enjoy free refreshments. The Retail Trends Lounge will feature a brand-new theatre with content designed specifically and solely for retailers.<\/p>\n<p><strong>New Trends Programme: <\/strong>Featuring five sessions over three days delivered by four of BLE\u2019s partners \u2013 Trend Bible, IMRG, GfK and The Insights People \u2013 the programme ties into themes and activations at BLE 2019.<\/p>\n<p><strong>Tuesday 1 October, 11:00-11:45 &amp; Wednesday 2October, 15:15-16:00: <\/strong>Why Trends Matter for Licensing&nbsp;<br \/>\nSpeakers: <strong>Joanna Feeley, founder &amp; CEO, and Lauren Zayya, senior trend strategist, Trend Bible<\/strong><\/p>\n<p><strong>Tuesday 1 October, 14:00-15:00:<\/strong>The Future of&nbsp;Retail: The&nbsp;impact of eCommerce and tech on the&nbsp;high street<\/p>\n<p>Speaker: <strong>Andy Mulcahy, strategy and insight director, IMRG<\/strong><\/p>\n<p><strong>Wednesday 2October, 1330-1440: SVOD and its impact on consumer behaviour<br \/>\n<\/strong>Speaker: &nbsp;<strong>Sam Tuck, Associate Director<\/strong><\/p>\n<p><strong>Thursday 3 October, 1045-1115: <\/strong>Social Shopping and the rise of In Experience Purchase<strong><br \/>\n<\/strong>Speaker: Nick Richardson, CEO, The Insights People<\/p>\n<p><strong>IMRG\u2019s Andy Mulcahy commented<\/strong>: \u201c<em>I\u2019m excited to be showcasing the unique insight IMRG provides and talking to retailers about how to identify when buzz and hype evolve into genuine customer demand, easy-win improvements to a website that aren\u2019t dependent on expensive new technologies and how to know which new tech to invest in.\u201d<\/em><\/p>\n<p><strong>New exclusive group tours: <\/strong>retailers are invited to join a group tour of BLE\u2019s new Gaming and eSports Activation led by co-creator PowerStation Studios.<\/p>\n<p><strong>VIP Matchmaking Service: <\/strong>BLE\u2019s Matchmaking Service ensures retailers not only get in front of the leading brands they\u2019ve always wanted to meet, but that they receive help to identify and reach out to those brands from an experienced and knowledgeable concierge team. Retailers are also invited to arrange one-to-one meetings with BLE\u2019s 2019 knowledge partners through the service.<\/p>\n<p><strong>Retail Mentoring Programme: <\/strong>68 buyers from 21 retailers are taking part in this year\u2019s programme, designed and managed by BLE. New delegates for 2019 include Moonpig, Amazon, Next and Cool Clobber.<\/p>\n<p><strong>Moonpig&nbsp;<\/strong>licensing executive <strong>Vikki Connor<\/strong> said: <em>\u201cThe BLE retail mentoring programme helps nurture new talent within the industry and introduces them to a career they may not have had much knowledge about.&nbsp;I started licensing later in my career and it is an industry I wish I had known more about and got into earlier.&nbsp;I love the work and the people and find it very rewarding as a career.\u201d<\/em><\/p>\n<p><em>\u201cThe number of retailer visitors attending BLE last year rose by an incredible 24 per cent and our investment to not only bring even more retailers to the show this year but increase the number of overseas retailers coming to London, continues in earnest,\u201d<\/em> commented <strong>BLE event director Anna Knight.<\/strong>&nbsp;<\/p>\n<p><em>\u201cBLE is a big show with a lot of content. Retailers have told us that they value the screenings, meetings and knowledge sessions, but they find it difficult to squeeze everything in and still have time to walk the floor, so we have purposefully left 90 minutes between each screening, and made the Retail Trends sessions bite-sized.&#8221;<\/em><\/p>\n<p><em>\u201cAs a result, this new programme will help retailers cut through the noise and focus on what\u2019s exactly right for them. The Trends Programme will deliver valuable and practical insight into consumer trends and forecasting, and the networking events will facilitate knowledge-sharing with peers<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Licensing Europe is hosting a packed programme for retailers at this year\u2019s event as it announces new daily breakfast briefings and a Retail Trends Lounge with dedicated educational programme. The event, which is celebrating its 21stanniversary, takes place from 1-3 October 2019 at ExCeL London. Visitor registration is open now at www.brandlicensing.eu. Retailers will [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-17565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BLE Delivers packed Retail programme for 2019 - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Brand Licensing Europe is hosting a packed programme for retailers at this year\u2019s event\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/ble-delivers-packed-retail-programme-for-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLE Delivers packed Retail programme for 2019 - 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