{"id":17859,"date":"2019-07-31T16:54:34","date_gmt":"2019-07-31T14:54:34","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=17859"},"modified":"2019-07-31T16:54:34","modified_gmt":"2019-07-31T14:54:34","slug":"from-heritage-and-fashion-to-the-future-of-retail-influencers-and-sustainability-ble-announces-most-inclusive-educational-programme-to-date","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/from-heritage-and-fashion-to-the-future-of-retail-influencers-and-sustainability-ble-announces-most-inclusive-educational-programme-to-date\/","title":{"rendered":"From heritage and fashion to the future of retail, influencers and sustainability, BLE announces most inclusive educational programme to date"},"content":{"rendered":"<h3>With presentations, interviews, demonstrations and panel discussions bringing the world of character, entertainment, brand, lifestyle and art and design licensing to life, this year\u2019s Brand Licensing Europe educational programme is the most inclusive in the event\u2019s 21-year history.<\/h3>\n<p>BLE\u2019s License Global Theatre will feature 25 sessions across the show\u2019s three days on sustainability, publishing, animation, gaming, eSports, food and beverage, heritage, fashion, influencers, digitalisation, retail, Brexit and more. Keynotes are scheduled for <strong>Wednesday 2<sup>nd<\/sup>and Thursday 3<sup>rd<\/sup>October<\/strong> and will be announced in September. <strong>BLE takes place from 1-3 October at ExCeL London<\/strong> and visitors can register for free at <a href=\"https:\/\/www.brandlicensing.eu\/register-now\">www.brandlicensing.eu\/register-now<\/a>. The current programme is as follows:<\/p>\n<p><strong><u>TUESDAY 1 OCTOBER<\/u><\/strong><\/p>\n<ul>\n<li><strong>Introduction to licensing<\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #555555;\">Kelvyn Gardner, managing director, Licensing International UK<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Panel discussion: Why you can\u2019t afford to ignore the impact of sustainability on licensing<\/strong><\/li>\n<\/ul>\n<p>Panellists include Trudi Bishop, director, Bee Licensing Consultancy<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>Panel discussion: <\/strong><strong>Innovations in food and drinks &#8211; how licensing is helping deliver excitement in consumables<\/strong><\/li>\n<\/ul>\n<p>Moderated by Louise French, Beanstalk VP business development and marketing<\/p>\n<p>Panellists include Richard Benjamin, director, Manchester Drinks and James Rae, co-founder, Pops<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Opportunities in kids licensing<\/strong><\/li>\n<\/ul>\n<p>Melissa Symonds, director UK toys, EuroToys<\/p>\n<ul>\n<li><strong>Panel discussion: How can toy licensing recover its sparkle?<\/strong><br \/>\nModerator: John Baulch, publisher and managing editor, Toy World&nbsp;<span style=\"color: #555555;\">Panellists TBC<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>1+1=3: Strategies for Creating Effective Collaboration&nbsp;<\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #555555;\">Brought to you by Licensing International with Roz Nowicki, executive VP, Peanuts Worldwide and Christine Cool, international brand licensing manager, Perfetti van Melle Group<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Accessible luxury: How can fashion boost the different categories of licensing<\/strong><\/li>\n<\/ul>\n<p>Maurizio Distefano, president &amp; owner, Maurizio Distefano the Evolution of Licensing<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong><u>WEDNESDAY 2 OCTOBER<\/u><\/strong><\/p>\n<ul>\n<li><strong>&nbsp;<\/strong><strong>Preparing for Brexit<\/strong><\/li>\n<\/ul>\n<p>Brought to you by Licensing International and featuring Victor Caddy, partner, Wynne-Jones<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>UK book brands: Trends and bestsellers in the children&#8217;s and food and drink genres<\/strong><\/li>\n<\/ul>\n<p>Hazel Kenyon, book research director UK &amp; Ireland, Nielsen Book<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>Heritage brands: How they evolve to stay relevant while seamlessly weaving stories of the past into the present<\/strong><\/li>\n<\/ul>\n<p>Helen Webster, licensing director, and Ellie Walton, licensing designer \u2013 brands, Style Library<\/p>\n<ul>\n<li><strong>Panel discussion: Successfully navigating the changing retail environment<\/strong><\/li>\n<\/ul>\n<p>Moderated by Richard Pink, managing director, Pink Key Licensing<br \/>\nPanellists include:<\/p>\n<ul>\n<li>Ruth Golightly, senior buying manager, George Childrenswear &#8211; girlswear and babywear, Asda<\/li>\n<li>Gabrielle Sims, head of licensing, Fat Face<\/li>\n<li>Will Stewart, founder and managing director, The Point. 1888<\/li>\n<li>Rachel Wakley, general manager consumer products, UK &amp; Ireland, Warner Bros.<\/li>\n<li>Holly Oldham, managing director, Rubie\u2019s UK<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>How brands can succeed in location-based entertainment<\/strong><\/li>\n<\/ul>\n<p>Ella Baskerville, business development manager, Blooloop<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>The increased digitalisation of the kids\u2019 ecosystem and the opportunities and challenges INXP (in-experience purchasing) offers the licensing industry<\/strong><\/li>\n<\/ul>\n<p>Nick Richardson, CEO, Insights People<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>Influencers 2.0: What You Need to Know<\/strong><\/li>\n<\/ul>\n<p>Delivered by Licensing International with Katie Bohm, head of EMEA, HYPR and<br \/>\nIan Shepherd, founder, The Social Store<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>Panel discussion: From page to product<\/strong><\/li>\n<\/ul>\n<p>Panellists include Susan Bolsover, licensing and consumer products director, Penguin Random House UK<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>THURSDAY 3 OCTOBER<\/u><\/strong><\/p>\n<ul>\n<li><strong>&nbsp;<\/strong><strong>Introduction to Licensing<\/strong><\/li>\n<\/ul>\n<p>Kelvyn Gardner, Managing Director, Licensing International UK<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Panel discussion: From console to consumer \u2013 retail activation in the gaming world<\/strong><\/li>\n<\/ul>\n<p>Moderated by Ian Joynson, VP brand development, Tinderbox<\/p>\n<p>Panellists TBC<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>The Theatre of Gaming in 2019 \u2013 An Industry Pauses for Breath<br \/>\n<\/strong>Dorian Bloch, Senior Client Insight Director, GfK<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>License This! Finale<br \/>\n<\/strong>Watch the six finalists battle it to win one of two License This! Awards in front of a panel of widely-respected judges from all areas of licensing and manufacturing.<\/li>\n<\/ul>\n<p><strong>Pink Key Licensing managing director Richard Pink<\/strong> explained:<em>\u201cI wanted to host a session that is totally relevant to retail as it\u2019s changed so much in the last 12 months: it\u2019s such a pressurised industry, so many big bricks and mortar names have lost their way and online is massively more important these days.<\/em><\/p>\n<p><em>\u201cThis means retailers need to be so much savvier about licensing and I have a retailer, agent, licensee and licensor on the panel. By bringing together experts from each side of the licensing equation, I intend to show how they are adapting to the changing environment to maximise the opportunities and will be encouraging them to share valuable nuggets of wisdom with the audience.\u201d<\/em><\/p>\n<p><strong><em>&nbsp;<\/em>Louise French, Beanstalk VP business development and marketing<\/strong>, added: <em>\u201cLicensing in the food and beverage area has become increasingly complex and competitive as multiple brands look to broaden their appeal through new brand extensions.&nbsp;The session will explore how leading brands in the sector are employing innovations to create a broader brand experience.&nbsp;<\/em><\/p>\n<p><em>\u201cWith participation from leading licensees on behalf of Pimm\u2019s and TGIFridays, the panel will provide insight into how these much-loved restaurant and beverage brands are leading the charge in product development and marketing, leading to joyful discovery for consumers.\u201d<\/em><\/p>\n<p><strong>BLE event director Anna Knight<\/strong>:&nbsp;<em>\u201cWe are incredibly proud of this year\u2019s conference programme \u2013 it\u2019s comprehensive and cohesive and considerate of everyone visiting BLE. With sessions on gaming, publishing and heritage licensing, we have tied the educational content to this year\u2019s themes, delivering rich, deep content that\u2019s of real value to retailers and licensees. <\/em><\/p>\n<p><em>\u201cWe cannot wait to announce this year\u2019s two keynotes \u2013 one focusing on animation and the second on eSports \u2013 we just know they are going to be packed out. All BLE sessions are free to attend \u2013 just the like the show itself \u2013 and space will be available on a first come first served basis. When it comes to the keynotes, we recommend that visitors arrive at least 10 minutes before they start to avoid disappointment.\u201d<\/em><\/p>\n<p><em>&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With presentations, interviews, demonstrations and panel discussions bringing the world of character, entertainment, brand, lifestyle and art and design licensing to life, this year\u2019s Brand Licensing Europe educational programme is the most inclusive in the event\u2019s 21-year history. BLE\u2019s License Global Theatre will feature 25 sessions across the show\u2019s three days on sustainability, publishing, animation, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-17859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From heritage and fashion to the future of retail, influencers and sustainability, BLE announces most inclusive educational programme to date - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Brand Licensing Europe 2019 educational programme is the most inclusive in the event\u2019s 21-year history\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/from-heritage-and-fashion-to-the-future-of-retail-influencers-and-sustainability-ble-announces-most-inclusive-educational-programme-to-date\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From heritage and fashion to the future of retail, influencers and sustainability, BLE announces most inclusive educational programme to date - 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