Independent licensing company Rocket Licensing, which manages the UK and Ireland licensing campaign for the hit Channel 4 comedy series Derry Girls on behalf of independent production company Hat Trick, has announced the first four license agreements for the comedy sensation, which is now confirmed for a third series. The licenses cover daywear, sports and leisure apparel, wall art and gifting, paperware and social stationery.<\/p>\n
For the UK and Eire, Park Agencies<\/strong>, a leading designer and developer of licensed merchandise and apparel for brands and licenses, will produce a line of adults\u2019 and kids\u2019 Derry Girls t-shirts, sweatshirts and hoodies aimed at mass-market and mid-tier retail as well as online outlets. It is also planning an exclusive range of bags and mugs.<\/p>\n Also for the UK and Eire markets Danilo<\/strong>, a major European publisher of social stationery, is planning a varied Derry Girls range that incudes wall calendars, greetings cards, and gift wrap and bags. These will be widely available in major groceries along with card and bookstores.<\/p>\n Thirdly, leading wall art and giftware licensee Pyramid International<\/strong> will be developing a range of Derry Girls wall art, prints, drinkware and gift items to be sold across mass-market and mid-tier retail as well as speciality entertainment stores and online. <\/p>\n For Northern Ireland and Eire, O\u2019Neill\u2019s Irish International Sports Co Limited, the largest sportswear manufacturing company in Ireland, are producing a range of adult sports jerseys available at its stores and on its website. The launch of the range this summer is being supported by an extensive marketing campaign. <\/p>\n Using a brand-new style guide, product will capture the show\u2019s humour, featuring popular catchphrases, icons and much-loved characters from the series.<\/p>\n Derry Girls was dubbed an instant sitcom classic after series 1 aired in early 2018 and series 2 was another big success following its launch on Channel 4 in March this year. Series 2 episode 1 consolidated 3.2 million viewers, the network\u2019s best rating for a comedy in 15 years, and the series has won multiple awards including Best Scripted Comedy in the RTS awards 2019 and Best Comedy in The Broadcast Awards 2019. Series 3 has already been commissioned and scheduled by Channel 4.<\/p>\n Derry Girls\u2019 sharp and funny dialogue and strong characters make it a hugely appealing watch, while its poignant political setting sets it apart from other coming-of-age comedies. This story of four spirited teenage girls (and one awkward teenage boy) attending convent school takes place against a backdrop of the bomb threats, armed soldiers and roadblocks of 1990s Northern Ireland, drawing upon the personal experiences of its writer, award-winning stage and screenwriter Lisa McGee.<\/p>\n The success of the sitcom has now inspired a licensing campaign, managed by Rocket Licensing. Along with the deals in key categories so far announced, Rocket will be focusing on nightwear, loungewear, bedding, dress-up, gifting and homewares, stationery, accessories, health and beauty, and games and puzzles.<\/strong><\/p>\n The core market for licensed product is expected to be teen and young adult women from 16-30<\/strong>, who form a strong part of the show\u2019s audience. However, its cross-generational appeal gives Derry Girls great licensing potential, with the show also proving popular among older adults and receiving a massive response in Northern Ireland and Eire in particular.<\/p>\n Rob Wijeratna, Joint Managing Director of Rocket Licensing,<\/strong> says: \u201cLisa McGee\u2019s comedy series, with its fantastic humour, nostalgia and memorable characters, has become a true phenomenon. And it is already making a strong showing in licensing by attracting four major licensees in key categories. The future is clearly very bright for Derry Girls \u2013 both as a show and as a property \u2013 and we are excited to see it grow.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Four key deals signal excellent licensing prospects for hit Channel 4 comedy Independent licensing company Rocket Licensing, which manages the UK and Ireland licensing campaign for the hit Channel 4 comedy series Derry Girls on behalf of independent production company Hat Trick, has announced the first four license agreements for the comedy sensation, which is […]<\/p>\n","protected":false},"author":5,"featured_media":17994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2,434],"class_list":["post-17991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters","tag-movie-television-en"],"acf":[],"yoast_head":"\n