{"id":18360,"date":"2019-09-24T17:02:49","date_gmt":"2019-09-24T15:02:49","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=18360"},"modified":"2019-09-24T17:42:15","modified_gmt":"2019-09-24T15:42:15","slug":"fashion-licensing-on-trend-at-ble-with-new-fresh-off-the-runway-activation","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/fashion-licensing-on-trend-at-ble-with-new-fresh-off-the-runway-activation\/","title":{"rendered":"Fashion Licensing on trend at BLE with  new \u2018Fresh off the Runway\u2019 activation"},"content":{"rendered":"<h3>In the week that fashion designers Fyodor Golan sent models dressed like Trolls down the catwalk at London Fashion Week following previous collaborations with My Little Pony, Transformers, Coca-Cola, Post- it, Power Puff Girls and Chupa Chups, Brand Licensing Europe has announced it is bringing fashion licensing to next month\u2019s show with a brand new Fresh off the Runway activation<\/h3>\n<p><b>Fresh off the Runway<\/b> will see a jaw-dropping display of FashionxLicensing collabs on super-styled mannequins in each of the show\u2019s five visitor entrances, from N1 through to N5, from exhibitors <strong>Viacom Nickelodeon, Mattel, Universal Studios, CPLG, Tinderbox, Sanrio &amp; Difuzed, Maurizio Distefano Licensing and Perfetti van Melle.<\/strong><\/p>\n<p><em>\u201cWhen fashion meets licensing, something truly special happens,\u201d<\/em> said <strong>Anna Knight, VP Licensing<\/strong>.<em> \u201cThe SpongeBob x Marlou Breuls collection is powerfully conceptual; an amusing clash of high art meets frivolity. You can\u2019t help but smile when you see it. Mattel\u2019s Barbie by Patrizia Pepe and the DRKN OFFICIAL Call of Duty\u00ae: Modern Warfare\u00ae* capsule collection embody the essence of both brands and really speak to fans: they are relatable and covetable yet also accessible. British fashion house Chinti &amp; Parker has encapsulated the innocence and values of Peanuts perfectly. And after falling in love with Jimmy Paul\u2019s Sesame Street collab, we can\u2019t wait to see his Hello Kitty collab.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/em><\/p>\n<p><em>\u201cAll of the collabs at BLE are making their debut in the brand licensing industry. Some are, indeed, \u2018fresh off the runway\u2019, others haven\u2019t even been launched yet. We are really humbled to be able to present such exciting and inspirational content to our visitors and, when it comes to BLE 2020, all I\u2019ll say is \u2018watch this space\u2019.\u201d<\/em><\/p>\n<p><b>Fresh off the Runway exhibits are:<span class=\"Apple-converted-space\">&nbsp;<\/span><\/b><\/p>\n<p><b>N1 Entrance: Viacom Nickelodeon<span class=\"Apple-converted-space\">&nbsp;<\/span><\/b><\/p>\n<p>SpongeBob x Marlou Breuls: A unique, authentic and creative collaboration between fashion designer Marlou Breuls and SpongeBob SquarePants in a crafted, heritage and sustainable story.<\/p>\n<p><b>N2Entrance: Mattel<span class=\"Apple-converted-space\">&nbsp;<\/span><\/b><\/p>\n<p>Barbie by Patrizia Pepe: \u2018Original ICON Collection\u2019 Barbie by Filippo Laterza for Original Marines<b> &amp; <\/b>Barbie partners with Patrizia Pepe to launch 15-piece junior capsule collection inspired by the brand\u2019s &#8216;You Can Be Anything&#8217; statement in the year Barbie celebrates her 60<sup>th<\/sup> birthday.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p><b>N3 Entrance<span class=\"Apple-converted-space\">&nbsp;<\/span><\/b><\/p>\n<p>CPLG presents Chinti &amp; Parker x Peanuts, Lazy Oaf x Peanuts, RIVA x Peanuts<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p>Universal Brand Development x Criminal Damage<\/p>\n<p><b>N4 Entrance<span class=\"Apple-converted-space\">&nbsp;<\/span><\/b><\/p>\n<p>Tinderbox presents DRKN OFFICIAL Call of Duty\u00ae: Modern Warfare\u00ae capsule collection*, which is dropping soon and can be pre-ordered exclusively at www.drkn.com.<\/p>\n<p>Sanrio &amp; Difuzed present Jimmy Paul x Hello Kitty by Difuzed.<\/p>\n<p><b>N5 Entrance<\/b><\/p>\n<p>PREMOLI + DI BELLA via Maurizio Distefano Licensing<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p>Perfetti van Melle presents #White*xChupaChups<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the week that fashion designers Fyodor Golan sent models dressed like Trolls down the catwalk at London Fashion Week following previous collaborations with My Little Pony, Transformers, Coca-Cola, Post- it, Power Puff Girls and Chupa Chups, Brand Licensing Europe has announced it is bringing fashion licensing to next month\u2019s show with a brand new [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-18360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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