{"id":18813,"date":"2019-10-15T11:53:13","date_gmt":"2019-10-15T09:53:13","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=18813"},"modified":"2019-10-15T11:53:13","modified_gmt":"2019-10-15T09:53:13","slug":"the-spielwarenmesse-reveals-the-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/the-spielwarenmesse-reveals-the-trends-for-2020\/","title":{"rendered":"The Spielwarenmesse reveals the trends for 2020"},"content":{"rendered":"<h3>The Spielwarenmesse\u2019s international TrendCommittee has identified three strong trends for 2020: \u201cToys for Future\u201d, \u201cDigital goes Physical\u201d and \u201cBe You!\u201d<\/h3>\n<p>They can be viewed and experienced at the Spielwarenmesse which opens for business from 29 January to 2 February 2020 and will be showcasing more than a million products. Covering an area of approximately 1,000m\u00b2, the TrendGallery in Hall 3A is the nerve centre for innovations. The Trend Islands feature products that reflect the trends, giving trade visitors the opportunity to explore and put them to the test.<\/p>\n<p><strong>Toys for Future \u2013 Sustainability in play<\/strong><\/p>\n<p>The current Fridays for Future movement is highlighting how climate change affects us all. The toy industry has a tendency to tackle current issues and reflects the world on a smaller scale. Products that fall within this trend have a firm focus on climate protection and sustainability. They not only promote environmentally friendly behaviour and raise awareness through play, but they also comprise toys with sustainable aspects such as ecological materials, or articles that have been upcycled or recycled.<\/p>\n<p><strong>Digital goes Physical \u2013 Virtual figures \u2018get real\u2019<\/strong><\/p>\n<p>Characters from well-known computer games and e-sports are becoming popular licensing themes. Youtube channels, apps and messaging services, likewise, offer considerable potential. Users operate within digital worlds and identify with the fictitious content. In the \u201cDigital goes Physical\u201d trend, digital characters enter the world of conventional toys. The characters\u2019 physical counterparts become an extension of virtual reality, opening the door to new experiences through play.<\/p>\n<p><strong>Be You! \u2013 Games for all<\/strong><\/p>\n<p>The world is colourful and diverse. Play connects everyone irrespective of origin, religion or appearance. This is the fundamental principle of this trend which brings together two objectives: to help people with special needs and to promote tolerance, inclusion and diversity. People with disabilities or diseases, such as dementia or Parkinson\u2019s, have very different tactile requirements when it comes to toys and games. Products within this theme stimulate their minds and motor skills whilst creating shared experiences.<\/p>\n<p><strong>Trends, innovations and knowledge<\/strong><\/p>\n<p>The TrendGallery in Hall 3A is synonymous with on-trend products, new ideas, innovative exhibitors and knowledge transfer. The Trend Islands allow trade visitors to take a closer look at the kind of products that reflect the trends and to try them out for themselves. In addition, the many displays shine a light on innovations across all product groups. The TrendGuide, which is available in the TrendGallery, contains well-presented information on the trend products and innovations. Experts at the Toy Business Forum hold daily talks on the latest trends and on topics and challenges facing the trade, now and in the future.<\/p>\n<p>Information on the 2020 trends can be found at <a href=\"https:\/\/www.spielwarenmesse.de\/en\/trends\">www.spielwarenmesse.de\/en\/trends<\/a>. Images are available at <a href=\"https:\/\/spielwarenmesse.imageplant.de\/media\/category\/123\/\">www.spielwarenmesse.de\/media<\/a>.<\/p>\n<p>Find out more about the highlights and innovations at the Spielwarenmesse at <a href=\"https:\/\/www.spielwarenmesse.de\/en\/highlights\">www.spielwarenmesse.de\/en\/highlights<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Spielwarenmesse\u2019s international TrendCommittee has identified three strong trends for 2020: \u201cToys for Future\u201d, \u201cDigital goes Physical\u201d and \u201cBe You!\u201d They can be viewed and experienced at the Spielwarenmesse which opens for business from 29 January to 2 February 2020 and will be showcasing more than a million products. Covering an area of approximately 1,000m\u00b2, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-18813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Spielwarenmesse reveals the trends for 2020 - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The Spielwarenmesse\u2019s international TrendCommittee has identified three strong trends for 2020: \u201cToys for Future\u201d, \u201cDigital goes Physical\u201d and \u201cBe You!\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/the-spielwarenmesse-reveals-the-trends-for-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Spielwarenmesse reveals the trends for 2020 - 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