{"id":19008,"date":"2019-10-30T15:45:02","date_gmt":"2019-10-30T14:45:02","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=19008"},"modified":"2019-10-30T15:45:02","modified_gmt":"2019-10-30T14:45:02","slug":"match-attax-expands-with-uefa-champions-league-and-uefa-europa-league","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/match-attax-expands-with-uefa-champions-league-and-uefa-europa-league\/","title":{"rendered":"Match Attax expands with UEFA Champions League and UEFA Europa League"},"content":{"rendered":"<h3>The best teams in Europe join the trading card brand, as Bulldog secures two new deals<\/h3>\n<p>Topps has announced the introduction of two new leagues to its best-selling sport trading card game series. Fans can now collect not only the best players from the UK clubs, but the best players from across Europe as the new format <strong>Match Attax<\/strong> hits shelves featuring players such as Ronaldo, Messi and Mbappe. The new season launch saw the biggest ever marketing campaign from the company, with the new format garnering huge levels of support across retail.<\/p>\n<p>The new Match Attax season is currently outselling the competitor brand five to one across one major distribution chain, and six to one in another, as the army of fans in the UK \u2013 over one million people \u2013 rush to collect and swap the new player cards. On Amazon it holds three of the top five bestseller slots in its category with the only other sports collectable not featuring in the top fifty.<\/p>\n<p>As the appetite for the Match Attax cards shows no signs of slowing, <strong>Bulldog Licensing<\/strong> is ramping up the consumer products programme with the announcement of two new licensing deals. Fashion UK is on board to create daywear for the number one children\u2019s football brand in the UK, while Misirli will be offering socks for the avid collectors.<\/p>\n<p>The new licensing partners join an already healthy licensing programme for Match Attax, extending to publishing, bags, stationery and nightwear. As the property continues its impressive trajectory, Bulldog plans to translate the success into even more categories.<\/p>\n<p>Alongside the strong sales of the physical trading cards, Match Attax also has a strong online presence via it\u2019s app \u2013 Topps Match Attax \u2013 which boasts more than 800,000 registered users. The much-loved cards are also traded at live swapping events across the country.<\/p>\n<p><strong>Rob Corney, Group MD Bulldog Licensing<\/strong>, commented: <em>\u201cThe consumer appetite for the Match Attax cards is phenomenal and is translating incredibly well into consumer products. We\u2019re delighted to welcome two new leading licensees to the programme. The new season launch has further strengthened the love for the property as the brand underlines its market dominance.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best teams in Europe join the trading card brand, as Bulldog secures two new deals Topps has announced the introduction of two new leagues to its best-selling sport trading card game series. Fans can now collect not only the best players from the UK clubs, but the best players from across Europe as the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[415],"class_list":["post-19008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-sports-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Match Attax expands with UEFA Champions League and UEFA Europa League - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The best teams in Europe join the trading card brand, as Bulldog secures two new deals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/match-attax-expands-with-uefa-champions-league-and-uefa-europa-league\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Match Attax expands with UEFA Champions League and UEFA Europa League - 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